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Deals & Dealmakers

IS LUXURY Celebrates Brokerage Rebrand and Amplifies International Presence through Forbes Global Properties

Forbes Global Properties, a curated consumer marketplace of luxury homes and an invitation-only membership network of top real estate firms, congratulates IS LUXURY on its newly introduced brand and the opening of the firm’s new two-story Class-A office destination in Downtown Summerlin. IS LUXURY has been the highest selling team in Nevada for nearly 15 years and exclusively represents Forbes Global Properties across the greater Las Vegas market.

With a long-standing reputation in the Las Vegas, Henderson luxury real estate markets for innovative marketing and record-breaking sales, in 2021 the team completed a record-breaking US $760 million in Southern Nevada luxury home sales, including many of the largest residential transactions in the state.

Led by founder and principal owner Ivan Sher, the team has successfully transacted more than US $4 billion in sales since inception and demonstrates expertise in a wide range of fine properties, including guard gated, golf course, lakefront, Strip-view, custom, new construction, mansion, and high-rise condominium residences.

“Forbes Global Properties is proud to congratulate Ivan and the IS LUXURY team on the exciting evolution of their well-respected brand,” said Michael Jalbert, CEO of Forbes Global Properties. “The Ivan Sher name is synonymous with luxury homes in Las Vegas and the firm is widely recognized for its deployment of creative marketing strategies and five-star client service. We look forward to being an active partner in IS LUXURY’s future success.”

The exclusive worldwide residential real estate partner of Forbes, Forbes Global Properties provides branding and marketing services to the world’s premier real estate firms and is now represented by more than 12,600 real estate agents across 20 countries in approximately 400 locations.

As a member of the esteemed and exclusive Forbes Global Properties network, IS LUXURY benefits from Forbes’ engaged audience of more than 140 million to connect, inspire, and inform affluent potential homebuyers and sellers about the finest properties for sale around the world. IS LUXURY’s portfolio of homes is presented across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data, and top-tier editorial.

“The definition of luxury has evolved. In Las Vegas, we have gone from a city where the top end of the market was $10- to $15 million to now upwards of $20-, $30-, even $40 million,” said Mr. Sher. “Buyers are attracted to the Las Vegas lifestyle that is second to none. Outside of the casinos, we have incredible outdoor lifestyle amenities, top schools, and world class shopping and dining. Through our association with Forbes Global Properties, we are honored to share our truly special area with the world.”

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