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Hospitality veteran in rare air as newest CEO at JLL

JLL has named Gilda Perez-Alvarado chief executive officer of the firm’s Americas Hotels & Hospitality Group, making her one of the firm’s highest-ranking women leaders, as well as one of the youngest.

Perez-Alvarado, 37, will lead JLL’s Americas hospitality real estate services including investment sales, debt and equity placement, strategic advisory and asset management.

GILDA PEREZ-ALVARADO

She will also maintain leadership of the Global Hotel Desk, an international team focused on facilitating cross-border transactions, and will continue her global advisory work for JLL’s Capital Markets.

“Gilda has played a pivotal role in growing JLL’s hotels business through marquee transactions and astute leadership, both in the Americas and globally,” said Wynne Smith, who also leads the Firm’s International Capital coverage.

“Her reputation as an accomplished dealmaker, tireless champion for our clients’ interests and a trusted mentor, advisor and collaborator makes her the ideal leader to build the momentum of our Americas business.”

Perez-Alvarado joins an exclusive club of women who have attained the title CEO in the commercial real estate sector where the number of senior male executives far outweighs women.

Those who have reached the highest ranks in New York City include Mary Ann Tighe of CBRE, Wendy Silverstein of New York REIT and MaryAnne Gilmartin former CEO of Forest City Ratner and now co-founder and CEO at L+L MAG.

Perez-Alvarado has 16 years of hotel industry experience includeing 14 years with JLL in Madrid, London, Miami and New York. She is a prior recipient of the The Americas Lodging Investment Summit Jack A. Shaffer Advisor of the Year award and serves as a member of Qiddiya’s Global Advisory Board.

“Understanding ‘what’s next’ is the key to success in the hospitality business. Our culture of innovation and delivering data-driven insights allows us to provide our clients with creative, market-driven answers to these questions,” said Perez-Alvarado.

“As CEO, I’m looking forward to leading our incredibly talented team and using our collaborative approach, technology and research to help our clients’ hospitality businesses thrive.”

Senior Managing Directors Jeffrey Davis and John Strauss have also been promoted to co-lead Americas Hotel Capital Markets, overseeing investment sales and debt and equity placement across the Americas.

L-R: John Strauss, Gilda Perez-Alvarado, Jeffrey Davis.

Davis is based in New York and leads full-service investment sales in the Mid-Atlantic region. He also oversees the Hotel Investment Banking platform nationally. Davis brings more than 25 years of experience to his role, including 13 at JLL.

Strauss is based in Los Angeles and leads full-service investment sales in the Western half of the United States, including Hawaii. Strauss also offers more than 25 years of experience, including 20 with JLL.

JLL chairman, Americas, Hotels & Hospitality, Arthur Adler said: “The growing competitiveness and complexity across the hotel investment and advisory landscape made it the right time for these changes. We are committed to remaining the leading hotel investment advisory business in the Americas. I have the utmost confidence in Gilda, Jeff and John’s ability to continue to drive the business forward, to deliver exceptional results and to exceed our clients’ expectations.”

Perez-Alvarado will work closely with Mark Wynne Smith, JLL’s Global Chief Executive Officer, Hotels & Hospitality, over the next year to transition leadership responsibilities for the Americas.

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