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Freshly takes 92,000 s/f at 63 Madison

George Comfort & Sons, Inc., and its partners, Jamestown and Loeb Partners Realty, announced that Freshly has signed a 92,306 s/f long-term office lease at 28 East 28th Street (aka 63 Madison Avenue).

The fast-growing meal delivery service’s upgraded headquarters will occupy the 12th and 13th floors at the newly renovated class-A tower.

Freshly, which was acquired by Nestlè USA in October 2020, provides ready-made meals for delivery, with an array of dietary options and flexible plans available. 

 The company is relocating its offices from roughly 20,000 s/f at 115 East 23rd Street following a full buildout of the new space.  Freshly’s new offices will include private access to two large outdoor terraces on the 13th floor, one of which is overlooking Madison Square Park.

“We’re pleased to welcome Freshly to 28 East 28th Street and to be able to accommodate the company’s substantial expansion needs,” said George Comfort & Sons President and CEO Peter S. Duncan.  


“With renovations just completed at the building, this transaction is evidence that our modernization program and flexible offerings will attract top-tier tenants going forward.”

George Comfort & Sons has recently completed major renovation programs across many buildings within its property investment portfolio, including at 28 East 28th Street where improvements include a brand new lobby designed by Studios, a new retail presence to be anchored by the planned 60,000 s/f Whole Foods Market at the base of the building and an additional private terrace on the tower’s penthouse floor.

Located a block north of Madison Square Park in Manhattan’sMidtown South submarket, 28 East 28th Street provides tenants with modernized building infrastructure, large floorplates, proximity to public transit and outstanding neighborhood retail options. 

Freshly was represented in the transaction by Executive Managing Director Eric Ferriello of Colliers International.  The property was represented in-house by George Comfort & Sons’ Peter S. Duncan, Matt Coudert and Alex Bermingham.

28 East 28th Street lobby. Rendering via Studios / Neoscape

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