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Every little bit helps: How real estate it pitching during COVID-19 crisis

Iram Kahn, who came from Yale New Haven Hospital to volunteer at BronxCare, is staying at a free apartment provided by Goldfarb.

To support NYC’s overstretched health systems, tri-state region property manager Goldfarb Properties has partnered with local hospitals to provide rent-free housing options for frontline Covid-19 responders.
As medical volunteers from across the country struggle to find housing in New York, Goldfarb is making available apartments located in close proximity to local medical centers to spare health professionals long commutes and keep their families safe from daily Covid-19 exposure.
From Westchester to the Bronx and Queens, Goldfarb is coordinating this effort with providers in some of the hardest hit areas of the city, including BronxCare, St. John’s Episcopal Hospital, and Montefiore Medical Center.

RXR Realty announced that the Louis R. Cappelli Foundation has pledged $200,000 to RXR’s COVID relief efforts in New Rochelle, for a total of $1.2 million to support organizations helping New Rochelle residents impacted by the COVID-19 public health crisis.
Funding will go towards programs to address both immediate needs, as well as the eventual long-term recovery of New Rochelle.
In addition to pledging $1 million to New Rochelle’s COVID relief efforts, RXR provided $108,000 through the RXR Building Community Fund at the Westchester Community Foundation to support programs that ensure continued distribution of meals and non-food items to low-income New Rochelle residents, including seniors and people with disabilities.
The funding will also support access for 60 low-income seniors to telehealth services.

Hellenic Foundation gets go-to meals ready for nurses.

The Hellenic Advancement of Education and Culture, a New York-based charitable foundation founded by Alma Realty‘s Valiotis family, is donating $50,000 to the FDNY’s EMS Help Fund, a non-profit that offers economic support to the families of the Department’s EMS workers sickened, injured or financially struggling.
Some 150 EMS workers have tested positive for COVID-19 and another 600 are symptomatic.
The Hellenic Foundation also arranged through the New York State Nurses Association to provide a week’s worth of to-go meals for members of the medical staff at New York-Presbyterian Columbia University Medical Center, in Washington Heights.
The freshly made meals were prepared daily and packaged for delivery by the staff at the WaHi Diner, just blocks from the hospital.

Blumenfeld Development Group, (BDG) provided hot meals to healthcare professionals working around the clock at Northwell Health’s Cohen’s Children Medical Center Blumenfeld Pavilion. The meals, prepared by La Parma in Woodbury, were distributed to the medical staff in the Rudolph Emergency Department, Long Island’s only pediatric emergency facility.
Ed Blumenfeld (right) president, Blumenfeld Development Group, said, “We know there is no way to repay these brave men and women for everything they are doing to keep us safe, but we can try to lessen their stress by donating meals and saying ‘lunch is on us.’”

The Commercial Industrial Brokers Society (CIBS) of Long Island donated 16,000 bottles of water to the workers at two Long Island hospitals.
The donations were delivered to Stony Brook University Hospital and Northwell Health System’s Huntington Hospital. Anthony Parziale, president of Farmingdale-based The Advanced Group, donated the services of a truck to transport the water to both facilities.

Con Edison is drawing on the expertise of its workers in a Bronx machine shop to manufacture 40,000 face shields for Westchester County health-care workers who are treating coronavirus patients.
The company turned the first 6,000 plastic shields over to Westchester County Executive George Latimer this week and plans to make and donate the remaining shields by the end of the month.
The county government will distribute the shields to hospitals and nursing homes.
Tim Cawley, president of Con Edison, said, “SWe’re grateful that our skilled employees are able to help protect health-care workers, the women and men putting their own health on the line to heal and comfort others during the coronavirus emergency.”
The manufacturing takes place in a vast, multi-purpose machine shop at Con Edison’s yard in the Van Nest section of the Bronx.
Two shifts of workers are making the shields, stamping out 4,000 a day.

Con Edison employees are manufacturing face shields.

L+M Development Partners, Jonathan Rose Companies, Union Settlement and Acacia Network are working with Manhattan Borough President Gale Brewer, City Council Member Diana Ayala and NYC Health + Hospitals to help hospitals and restaurants.

Over a dozen East Harlem restaurants – all of which are struggling to survive in the current COVID-19 outbreak – are providing at least 360 meals per day to workers at Metropolitan Hospital in East Harlem.
A total of 20 local restaurants and delis (listed below) are participating, providing 180 lunches and 180 dinners to the front-line health care workers at Metropolitan Hospital on a rotating basis.
The meal will be provided seven days per week until the crisis subsides.
The developers are funding the operation with a $100,000 donation.
Union Settlement is serving as a conduit for the funding and co-ordinating with local restaurants.
The Acacia Network contributed an additional $15,000 in funding.
Additional donations to this initiative are welcome. For info. email Susan Puder at

Hines created a free printable Hines Coloring Book for kids (and adults) of all ages.
The project is designed for those who have been working from home with their children; for those with partners, parents or roommates sheltering with them; or for those with no kids who might appreciate a fun distraction.
The 26 printable coloring sheets, organized A to Z, include such iconic Hines’ projects as One Shell Plaza in Houston, EDF Tower in Paris and One Museum Place in Shanghai.
The coloring pages can be downloaded from
Hines is also be sharing completed pictures on the firm’s social media channels when they are shared with #hines.

Relevance International has launched a communications helpline to help small businesses .
The “Relevance for a Reason” initiative provides a free 45-minute consultation with a public relations specialist covering media best practices, crisis communications, internal communications, digital media, social media tools, video production, creative ideation and general tips and resources.
All small business owners, regardless of the industry, can contact or call 212-257-1500.

ULI delivery

Urban Land Institute (ULI) Northern New Jersey donated $500 worth of dinners to healthcare workers at Robert Wood Johnson University Hospital in New Brunswick, N.J.
Working with Steakhouse 85 in New Brunswick, ULI NNJ’s donation provided 45 chicken, salmon and pasta dinners to front-line healthcare workers battling COVID-19 at the hospital in the heart of New Brunswick.

Brown Harris Stevens agent Scott Harris has spearheaded a “Quarantine Spring Clean Challenge” in partnership with Goodwill NYNJ and the city’s moving companies.
As New Yorkers shelter in place, this initiative facilitates safe and secure sidewalk/curbside pickup of donated items from residential buildings across Manhattan – at a time when donation centers are closed due to COVID-19.
Partnering moving companies, Quarantine Spring Clean will deliver donations to the warehouses of the recipient organizations.
In turn, this effort enables Goodwill NYNJ and other donor recipients to continue their work – such as workforce training and development.
“With our time freed up from normal work, it occurred to me that having a clean house, right in line with spring cleaning, would be just a focus for many people,” said Scott Harris, BHS agent and Upper West Side resident who led this effort.
“Then, my mind just wandered to all of my relationships with moving companies, and the connection was made. Only when I spoke to Katy at Goodwill did I realize just how important it is not only for people to be able to donate, but for recipient organizations to get the donations.”
Donated items are limited to clothing, books and household items. To schedule a pickup, contact the organizers at

More than 20 NYC real estate firms have joined together in a citywide effort to support health care workers, small businesses, and people experiencing food insecurity.
The campaign, Real Estate Has Your Back (#REHasYourBack), has already provided thousands of meals to healthcare workers and residents of NYCHA housing, with thousands more expected over the next ten days.
This effort was started by Seth Weissman, founder of Urban Standard Capital, and 21 firms have joined him.
REHasYourBack is providing hot lunches to residents of several NYCHA housing complexes in Queens and Brooklyn.
Public housing tenants regularly travel to work each day to keep essential services running – many of them are healthcare workers.
“This is the least we can do for people who are keeping the city running during this crisis,” Weissman said.
Participants include Sugar Hill Capital Partners, Fisher Development, Silverback, Maxim Capital, Castellan Capital, S3 Capital Partners, B6 Real Estate Advisors, Alchemy Ventures, Hirshmark Capital, Winthrop Capital, TerraCRG, Fairstead, Klosed Properties, Hildreth Advisors, ZG Property Group, H Equities and Bestreich Realty Group.
CBRE Group, Inc. has launched a COVID-19 Relief Fund to support community and employee needs around the world.

CBRE has created a COVID-29 Relief Fund to raise $15 million, with a foundational donation from the company of $10 million, plus an employee contribution program.
The Fund will support organizations that provide frontline healthcare workers with personal protective equipment and essential medical supplies; alleviate hunger that results from the pandemic; best address the most pressing local needs around the world based on employee input.
The company will also earmark $5 million of the Fund for employees who are facing financial hardship due to COVID-19.

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