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Eurofund Group has appointed Allison Newton as the new CEO of its anti-mall innovative concept ‘THE HOOD’

Allison Newton

Eurofund Group, the international real estate investment and development company behind numerous successful commercial real estate projects in continental Europe, is pleased to announce the appointment of Allison Newton as CEO of THE HOOD, its innovative, culture-oriented anti-mall retail concept in Lisbon
(Portugal), effective July 2022.

Allison is a highly accomplished commercial leader with a consumer-driven career spanning almost twenty years across multiple sectors, including education, tourism and entertainment marketing across America, Asia, and Europe, driving change in teams, and introducing innovative ways of project leading, with her most recent sales and marketing strategic lead roles in F&B (MAHOU San Miguel and AB InBev) and construction (Interserve).

Allison joins Eurofund Group as it continues its expansion across Iberian, Italian and UK markets after its recent acquisition of Silverburn Glasgow’s shopping resort.

Ion Saralegui, Eurofund Group CEO commented: “We are incredibly pleased to welcome Allison Newton as the newest addition to the management team. We look forward to leveraging her wealth of experience in marketing and sales as we continue to expand our business towards our next phase of growth.”

THE HOOD, The Innovative Anti Mall concept in Lisbon by Eurofund Group

Launched in November 2021 next to Lisbon’s city center, THE HOOD connects urban trends and adventure sports with cutting-edge street art in a neighbourhood and community-driven environment.

Based on the values of innovation, creativity, disruptive revolution, and local identity, THE HOOD is ‘anti-mall’ with the clear vision of creating an art-inspired community with long lasting community impact such as urban rehabilitation and socioeconomic integration initiatives.

Principally active across retail and logistics, Eurofund Group aims to unlock value as the retail industry continues to change and evolve; keeping pace with the changes presented by the digital economy, embracing the opportunities e-commerce brings for bricks and mortar, and enhancing customer experience with a level of emotional engagement that online cannot offer.

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