The newly-public Lucid electric car company has opened a new showroom at 2 Ninth Avenue.
The luxury automotive company leased 3,200 s/f to open its first Studio in New York City and the eighth Lucid Studio opened in the last year.
“Opening a Lucid Studio in New York, one of the most vibrant cities in the world, allows us to demonstrate how Lucid Air and its groundbreaking technology perfectly complement the fast pace and refined taste of the Big Apple,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “It’s also the perfect time to open our first Lucid Studio in New York, as we will add significantly to a city that is returning to form in delivering the world’s greatest experiences to residents and travelers alike.”
The Lucid design team worked with architecture firm Marmol Radziner to create a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs.
KPFF Consulting Engineers was also part of the design team. “We are excited to have been a part of this team and help to bring Lucid’s line of electric vehicles to customers in one of New York City’s most vibrant areas,” said Spiro Kremmidas, PE, SE, New York Principal of KPFF. “This project repurposes a historic Manhattan building for a new and thrilling future.”
Built in 1913, 2 Ninth Avenue is a landmarked former warehouse located in the Gansevoort Market Historical District. The building, owned by William Gottlieb Real Estate, was previously home to the restaurant Bagatelle, which closed during the pandemic.
The new space features a vehicle showroom, semi-private conversation areas for dealers and customers to meet, information and media screens, and storefront modifications. A Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.
Mirroring the luxury one-to-one Studio experience online for those who prefer shopping from home, customers can also take advantage of “Lucid Studio Live,” a cloud-based configuration solution that aows customers to virtually interact with a car while a Lucid representative guides them through key features.
As part of their role on the design team, KPFF evaluated the existing floor to ensure it can handle the loads imposed by showcased vehicles.
Those include the Lucid Air Pure, and touring vehicles thay start at $77,000 and qualify for federal tax credits for electric vehicle performance and efficiency.
The Manhattan Lucid Studio is the newest of 11 more set to open throughout North America by the end of 2021. Other locations will include Chicago, San Francisco, Phoenix, Long Island, Boston, Vancouver, San Diego, and the D.C. Metro for an expected total of 20 studio and service locations this year.