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Deals & Dealmakers

Douglas Elliman Development Marketing Commences Sales at 277 Fifth Ave NoMad

Douglas Elliman Development Marketing, a division of Douglas Elliman Realty, announced today that it has commenced sales as the exclusive sales and marketing agent for 22 of the remaining luxury units at 277 Fifth Ave NoMad. The successor sponsor is Shokai, with architectural design by famed starchitect Rafael Viñoly and interiors by Jeffrey Beers International. 277 Fifth Ave is a 55-story modern, glass and steel building located in the very heart of Manhattan’s NoMad neighborhood. Julia Jiang Hawkins and Charles Hawkins of The Julia Jiang & Charles Hawkins Team at Douglas Elliman and Fredrik Eklund & John Gomes of The Eklund | Gomes Team at Douglas Elliman are handling the exclusive sales.

“We look forward to working with Shokai on the next phase of 277 Fifth Ave NoMad,” said Susan de França, President & CEO, Douglas Elliman Development Marketing. “Backed by our unprecedented national and international networks, we are confident that our entire team will guide this iconic building to a successful sellout.” 

“I am very proud to be part of this project, which is the tallest residential building on Fifth Avenue with some of the best views of New York City from what is arguably the best location in Manhattan,” said Julia Jiang, who represented the buyer for the very first condo sale in the development back in 2017. Julia proceeded to sell eight other homes in the building as well as multiple rentals, setting price per square foot sales records for the development. When awarded the project by the Successor Sponsor Shokai, Julia Jiang and Charles Hawkins enlisted the star-power Eklund | Gomes team for the backing to successful sell out. “This is an incredible opportunity to own a piece of New York City on the famed Fifth Avenue,” added Charles Hawkins.

“I am thrilled to be part of this project, which is the tallest residential building on Fifth Avenue with some of the best views of New York City from what is arguably the best location in Manhattan,” said Fredrik Eklund of Douglas Elliman. “277 Fifth Ave NoMad is the pinnacle of luxury, and it will be an honor to work on such a successful and well-received project,” added John Gomes of Douglas Elliman.

The residences comprise one- to three-bedroom homes spanning 828 to 2,333 square feet, with two loggia units featuring 206 square feet of outdoor space. All residences include five-and-a-half-foot-wide American white oak flooring and expansive views. Kitchens feature light-stained white oak cabinetry with recessed satin-brushed-metal accent trims throughout the counters and islands; upper cabinet doors with either metal-trimmed, white back-painted glass or light-stained white oak; Calacatta Saccheli polished marble slab countertops; backsplashes with integrated cooktop niches; and island countertops with waterfall edges, all in a polished finish. The stainless-steel sinks are Undermount Blanco with Dornbracht swivel spout faucets and pull-down spray in a polished chrome finish, and the Loggia Residences have cold water pot fillers on the cooktops. The appliances are fully integrated stainless-steel finish Miele, including a refrigerator and freezer, wine cooler, gas cooktop with sealed burners and retractable ventilation hood above, 30” convection hood above, 30” convection oven, 24” speed oven and full size 24” dishwasher.

The primary bathrooms feature Bianco Dolomiti marble flooring in a honed finish; San Nicola marble tile walls in a honed finish; custom walnut vanity with Bianco Dolomoti marble slab countertop with waterfall sides and backsplash in a polished finish; custom metal frame medicine cabinet with integrated lighting; Kaldewei Puro Duo steel enamel tub with Bianco Dolomiti marble slab tub deck and apron in a polished finish; Dornbracht tub deck control with pull-out hand shower; and waterfall tub spout in a polished chrome finish. There are all-glass showers with San Nicola stone walls and integrated wall niche shelf in a honed finish; Bianco Dolomiti mosaic tiles on shower floor with integrated “infinity-edge” drain; Dornbracht wall-mounted rain showers and wall mounted hand shower in a polished chrome finish; and Duravit water closets and heated floors.

There are over 7,000 square feet of amenities, including a curated lobby library with a double-height bookcase wall, entertaining suite with separate bar and kitchen pantry, private dining room, dramatic circular stair connecting leisure and entertaining areas to the Fifth Avenue terrace and the fitness club with separate training/yoga studio, as well as men’s and women’s spa with steam/sauna rooms and a kids’ club and games lounge with ping pong table. Conveniences include private storage/bike storage, pet priority program, dry cleaning program and vehicle concierge.

Located in one of the city’s most sought-after neighborhoods, 277 Fifth Ave NoMad is situated at the crossroads of Manhattan’s East and West Sides, Uptown and Downtown.

Pricing ranges from $1,875,000 to over $10 million with immediate occupancy.

For additional information please visit or contact Julia Jiang Hawkins at, 646-210-5593.

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