Real Estate Weekly
Image default

Dear Struggling Real Estate Agent,

Dear Struggling Real Estate Agent,

You’ve been through a lot recently. These last two years have been historic in too many ways. The beginning of the pandemic caused a complete disruption in your business. After a few months of navigating the uncertainty, you were able to regain your footing in the market only to experience a whirlwind of activity as buyers outnumbered sellers. 

Throughout the twists and turns of the last 24 months, you have built up resiliency. The 2022 version of yourself is more courageous than the 2019 edition. Your willingness to accept and thrive in whatever daily reality comes your way is truly remarkable. So why isn’t that confidence and strength being seen in your business?

The truth is that many Realtors like yourself are struggling to grow their enterprise because they aren’t taking the lessons that they learned during the pandemic and applying them to their business. We all pivoted our approach in 2020 out of necessity, but many agents have not embraced the positive outcomes we experienced (e.g., more digitized transactions, increased trust in remote transactions, highly educated customers). They shy away from taking action because of complacency and fear, which prevents them from taking their business to the next level.

The keys to cultivating a thriving real estate venture is to start dreaming, celebrating, and surrounding yourself with success.    

  • 1 Start Dreaming –  Uncertainty interrupts our ability to plan for the future or dream about what could be. Failing to dream has kept you from getting excited about the possibility of your career. It has prevented you from taking those necessary, and sometimes scary, steps to get you closer to achieving greatness. 

Without dreams, you will maintain the current habits that support the person that you are today. Dreaming challenges you to be better, do better, and make better decisions. Your actions will form new behaviors that support your dream, and those behaviors will set the stage for greatness. 

  • 2. Start Celebrating – Remember when you celebrated surviving a week of virtual school by ordering in a fancy dinner and renting a really expensive movie? How did you celebrate when your sourdough starter actually worked or your banana bread was award winning?  Now, when was the last time you celebrated a work accomplishment?

Celebrating your successes not only encourages happiness in your life, but it also cultivates a positive mindset. Neglecting celebration tells your brain that what you do isn’t that important. If nothing you do is worth celebrating, then your days become monotonous and burnout will inevitably follow.

By taking time to cement your wins with celebration, you reflect on how you accomplished your success and you apply that knowledge to future efforts. It builds confidence and creates momentum to achieve more. Lastly, it inspires others to succeed and celebrate their wins as well. 

  • 3. Surround Yourself With Success – You didn’t wake up today to be mediocre. This is true not only in your actions but also in who you choose to spend time with. During quarantine, didn’t you want to break free? Didn’t you want to explore new possibilities and opportunities? Take that feeling and channel it into your network by seeking out successful individuals. 

If you are the smartest person in the room, your potential for growth has been capped and you need to search for a new room. Successful people push you, challenge you, and show you that your goals are possible. Most of the time, we don’t know what we are capable of until we witness what others have achieved. When we are around successful individuals, we witness how they got to where they are today and avoid the pitfalls that they may have made. 

For a Realtor, find someone who has made headway in your target market. Join training groups taught by people who understand more of the business than you do. You will soon learn that when you are around driven people, they will show you the knowledge gaps you need to fill to reach your next milestone.

Two years of unprecedented experiences have led to unprecedented lessons. These lessons aren’t only applicable to your personal life but should be applied to your career. Take the ambition, strength, and determination that you found in 2020 and turn it into a jumping point for advancing your business.  


Leo Anzoleaga 

Related posts

Incentivizing Development


Proptech – What Is It And What Does It Mean For Real Estate?


The current state of LIBOR transition in commercial real estate