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Cosmetics queen sells $21M estate as Hamptons bids for year-round status

Makeup maven Adrien Arpel has sold her Southampton estate for $21 million.

Saunders & Associates’ Mark J Baron represented Arpel, who built the house with late husband, Ronald Newman, in 2002.

Sotheby’s brought in the un-named buyer who “appreciates the Mediterranean style and grandeur of the home,” according to Baron.

2020 Meadow Lane sits on 9.75 acres with ocean and bay views on the exclusive “Billionaires Row” where residents include designer Calvin Klein.

The two-level 7,500 s/f house has an elevator, nine bedrooms, 12.5 bathrooms and separate guest and staff quarters.  There is a grand living room, dining room and library, modern kitchen, game room, gym, heated pool, tennis court and three-car garage.

2020 Meadow Lane

Arpel was full of praise for her broker. “Mark handled this sale with the greatest professionalism I have ever experienced in this industry. I would recommend him to anyone buying or selling properties in the Hamptons.”

New Jersey-born Arpel is credited with transforming the cosmetics industry after launching a concession in her local beauty parlor in Engelwood using her savings from babysitting.  She built a brand teaching women how to apply their makeup into her first million by the time she was 21 and went on to develop her own cosmetics line sold in stores including Neiman Marcus and Harrod’s.

Arpel ran national beauty seminars, fashion shows and authored several books that drew rave reviews from Oprah Winfrey and Regis Philbin.

Her Southampton home was first listed by Corcoran in 2018 for $38 million.  When Saunders picked up the listing the following year, they dropped the asking price to $30 million.

The sale comes as the Hamptons homes market enjoys a sales boom attributed to the coronavirus sending Manhattanites into hiding in the tony enclave.

According to Town & Country Real Estate Hamptons Mid-Year 2020 Home Sales Report, total home sales volume for the market rose 34 percent to nearly $2 billion so far in 2020.

With five of the nine top sales in the market, the Village of Southampton enjoyed a COVID trading boom fueled by the wealthy’s appetite for out-of-town homes.

Last month, celebrity chef Rachel Ray sold her six-acre Southampton compound for $3.25 million after it had languished on the market for a year. When Sotheby’s relisted it at $3.295 million in May, it was quickly scooped up by Manhattan ex-pats.

With an estimated 420,000 New York City residents leaving the five boroughs during the COVID-19 pandemic, traditionally summer hotspots such as the Hamptons are hoping the trend could become permanent.

Last week, Suffolk County executive Steve Bellone and Town of Southampton Supervisor Jay Schneiderman said they are encouraging seasonal businesses to keep their doors open to cater to a new all-year-round resident.

At a press conference, Bellone told summer residents, “You can check out any time you like, but we don’t want you to leave.”

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