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Deals & Dealmakers

City celebrates Google commitment to New York

Google has announced it will create 3,000 new jobs in New York City this year as part of a $250 million expansion.

Mayor Bill de Blasio said the expansion is part of a “doubling down” by the tech community in the city and “a good sign of things to come.”

According to the mayor, Google plans to create 14,000 jobs at its new Hudson Square campus – 3,000 more than originally promised.

The growth trajectory is part of a $7 billion nationwide investment that will create 10,000 new jobs this year, according to Google CEO Sundar Pichai, who last year said the company planned to slow it hiring as the COVID pandemic played out.

Google said today it will continue to build out its campus presence in New York, where it has had a presence for over two decades.


“I believe a lasting economic recovery will come from local communities, and the people and small businesses that give them life. Google wants to be a part of that recovery. That’s why we plan to invest over $7 billion in offices and data centers across the U.S. and create at least 10,000 new full-time Google jobs in the U.S. this year,” said Pichai.

Google has more than 11,000 full-time employees in New York State. Its Manhattan campus will ultimately comprise 1.7 million square feet total office space in Hudson Square. The latest addition is the St. John’s Terminal at 550 Washington St., which topped-off in November 2020, and is expected to complete mid-2022 and be occupied by 2023.

Further, construction at Pier 57 is underway, which will include an events center, public retail amenities and about 320,000 square feet of office space occupied by Google.

The Pier 57 site will have 24,000 s/f of community space for education programs and environmental programs run by the Hudson River Park Trust, and an additional 5,000 s/f of open public space for community members to enjoy a view of the Hudson River.

Google’s office at 315 Hudson Street.

Along with developing new working spaces, Google is also developing an increasingly representative workforce. New York, as one of the most diverse cities in the country, is key to Google’s racial equity and inclusivity commitments. In 2020, Google CEO Sundar Pichai signed on to the NYC CEO Jobs Council, which is a coalition of employers aiming to hire 100,000 low income Black, Latinx and Asian New Yorkers over the next ten years.

“This is a massive investment in New York City by Google,” said Mayor de Blasio. “Today’s announcement shows how we are driving a recovery for all of us. Our economy is going to come back stronger and fairer than ever by creating thousands upon thousands of new tech jobs, supporting small businesses and showing the world the strength of New York City’s diverse, unparalleled workforce.”

Google also released its 2020 Economic Impact Report today, demonstrating significant economic activity provided in New York state.

Last year, 169,600 New York businesses, publishers and nonprofits used Google products to increase their online presence and connect with the people and communities they serve — generating $70.04 billion in economic activity in 2020. The report also shows how Google has been a partner to New York communities and organizations during the pandemic. The company provided $82.88 million in in-kind search advertising credit to New York nonprofits in 2020 through the Google Ad Grants program. And as schools went remote, the New York City Department of Education — the largest public education system in the country — relied on Google Classroom to keep over one million students engaged in distance learning.

Corinna and Theresa Williams

Brooklyn-based small business Celsious, an eco-friendly, female-founded laundry service and hangout space started in 2017, was featured in the 2020 New York State Economic Impact Report. Celsious co-founders and sisters, Corinna and Theresa Williams, used Google’s suite of digital tools to sustain their small business in the face of economic uncertainty brought on by COVID-19. Specifically, they used Google Ads and promoted their Google Business Profile to generate interest beyond their immediate community in Williamsburg and attract new customers from across the city. They currently have a customer base spanning 50 ZIP codes.

“Reviews on our Business Profile on Google have been incredibly important. A lot of customers were convinced to visit here by all the positive reviews,” said Corinna Williams, Celsious Co-Founder. “We weren’t just attracting people from our neighborhood — folks were coming from all over to visit us. We’re proud that we’ve stayed open, providing a stress-free way to do laundry for our community.”

A poll conducted by the Connected Commerce Council from February 12–26, 2021 found: over 78% percent of New York’s small businesses increased their use of digital tools — services, platforms, and marketplaces — during the COVID-19 pandemic (by threefold on average); 93% of New York small and medium sized businesses plan to continue using digital tools at the same or higher rate than they did during the pandemic; and 82% of New York businesses consider digital tools as either important or essential to their business operations.


“In just a decade, New York City more than quadrupled its tech jobs, making it one of the fastest-growing sectors in our City’s economy. As the industry grows, I’m pleased to see companies like Google commit to further investments in New York, making use of and employing our talented workforce. Google is a valued neighbor in my Senate District and I look forward to enjoying the public park space they are building in partnership with the Hudson River Park Trust,” said State Senator Brad Hoylman.

According to the New York Times, Big Tech has lease or acquired 1.6 million square feet of space in New York City since the beginning of 2020.

Market analysis from JLL show tech leasing surged despite the challenges of the COVID-19 pandemic. Tech leasing accounted for 54.3 percent percent of leasing in new construction in 2020 and 76 percent of activity in new construction in the third quarter.

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