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Canadian app’ developer brings 200 Madison to 95 percent occupancy

George Comfort & Sons, Inc., and its partners Jamestown and Loeb Partners Realty, have brought 200 Madison to 95 percent occupancy after signing a new ease with digital design firm, Appnovation.

The Canadian-based company will relocate from 135 Madison to a new 5,014 s/f office on the 21st floor in the third quarter of 2021.

The high-end prebuilt space features polished concrete floors, both open and dropped ceilings, glass-enclosed conference room and offices, and a wet pantry with deluxe appliances.


“Appnovation was looking to remain in the same transit-rich neighborhood while seeking newer space and a smooth transition, and we’re pleased to be able to accommodate their needs at 200 Madison,” said George Comfort & Sons President and CEO Peter S. Duncan.

“The location of this tower is ideal for commuters and Manhattan residents alike, offering a large number of travel, retail and residential options in close proximity.  We know Appnovation will be a perfect fit as they join the building’s impressive tenant roster.”

Since its founding in 2007, Appnovation has grown to over 250 employees with offices across the US, Europe and Hong Kong. Last September, the company secured $11.6 million in funding to continue its global expansion.


It joins notable tenants at 200 Madison including Phillips-Van Heusen Corp., Havas Health and Surdna Foundation.

Ownership has completed multiple wellness upgrades at the 750,000- s/f Midtown including the installation of Merv 13 filters, improved air circulation processes, and CASPR disinfecting UV technology in all passenger elevators.  It has touchless fixtures equipped in all bathrooms and facial recognition at select turnstiles for contactless entry.

George Comfort & Sons’ Andrew Conrad and Matt Coudert represented ownership in the lease with Appnovation. The tenant was represented by Joshua Goldman of Avison Young.

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