Industry City, the creative enclave that comprises 40 acres of Bush Terminal along Brooklyn’s Sunset Park waterfront, has launched a re-branding campaign designed to amplify the appeal of its flexible office space to attract tenants from the ranks of the creative class and tech sectors.
“We started this re-branding initiative because we can sense there is a vibrant energy here that is an ideal match for the temperaments of both creative and tech firms,” said Bruce Federman, director of real estate at Industry City Associates.
“There are already studios, art galleries, manufacturers and businesses located here and we are hoping to attract additional like-minded firms from the apparel industry, for example, to this burgeoning neighborhood.”
To promote a fashion-forward image, Industry City recently opened its doors to host events such as the Brooklyn Fashion Weekend (BKFW) that showcase the property’s eclectic versatility and its more than 11,000 s/f of communal exhibition and event space available for artists’ use.
Industry City offers 60 newly renovated units of creative office space ranging from 616 to 980 square feet in Building 2.
The flexible, multi-use industrial units were each constructed with an easily modified sheet rock interior and outfitted with a 60-inch circuit breaker panel that handles enough power to accommodate both light and heavy electricity consumption.
These features make the units extremely versatile for a variety of uses, ranging from studios and offices to light industrial and manufacturing.
Industry City has further space availabilities ranging from 6,000 to 140,000 s/f that can cater to the size requirements for any type of firm.
Industry City is also undergoing a full-scale renovation of the 6.5-million-square-foot property that will improve upon and modernize the substantial infrastructure of this historic property.