Bertwood Realty announced the signing of a 4,610 s/f five-year office lease for FranceLab Beauty Architects at 264 West 40th Street.
This is FranceLab’s first move into the United States and this space will be home to their US operations. The tenant just moved in.
Founded in 2007 by Thibaut Fougeras (after 15 years at L’Oreal and Louis Vuitton Groups), FranceLabs brings French know-how and excellence to cosmetic development and branding, providing both creative and technical skills to its customers.
Bertwood client, Michel et Augustin, a leading French cookie baker whose products are carried by Starbucks, made the introduction to FranceLabs.
According to Bertrand de Soultrait, president of Bertwood Realty, “Their CEO told Thibeaut that they should work with us if they wanted to find the right space at the right price.”
Bertwood had helped Michel et Augustin find their footing here in the United States last year when they were in preliminary discussions with Starbucks. “Their business has skyrocketed since settling into their new offices,” said de Soultrait.
“FranceLabs will also have great success here, so we needed to find them space that could provide them with the room to grow, as well as put them in a location that was convenient and cost-effective.”
Bertwood Realty continues to introduce European brands to the United States. “Since I started Bertwood, we’ve also brought Aux Merveilleux, Carre ‘d Artistes, and Teads.TV, a worldwide leader in video advertising to New York.”
The landlord at 264 West 40th Street is Renaissance Midtown West LLC and was represented by Nora Stats and Bradley Fishel of Coldwell Banker Commercial.