The company — known for its ubiquitous gold jacket — began in 1971 as an independent office in Orange County, Calif., and has grown to 7,900 offices operating in 71 countries and territories worldwide.
“As we celebrate the 40th anniversary of our iconic brand, it is important to remember that customer service remains at the core of our success,” said Rick Davidson, president and CEO, Century 21 Real Estate LLC.
“Adding value to every real estate transaction remains the goal for every CENTURY 21® System professional. It is very important, especially now during these uncertain economic times, for consumers to get the best possible advice from a real estate professional when it comes to making the decision to buy or sell a home.” Today, much has changed in the way C21 brokers operate. New technology allows them to employ a combination of mobile apps, QR codes and a website with video syndication, for one thing.
“The very way people buy and sell real estate has changed dramatically in the past 40 years,” said Davidson. “Still, the fundamental reasons for owning a home remain the same today as they were in 1971. It is a part of the American Dream.”
It’s a dream that remains a top priority for many. According to the 2011 National Housing Pulse Survey released by the National Association of Realtors, 72% of renters surveyed said owning a home is a top priority for their future, up from 63% in 2010.
Today, approximately two-thirds of all Americans own their homes, and home buying conditions remain very attractive with historically low mortgage rates and high affordability.