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Deals & Dealmakers

Aerie to open permanent Spring Street store after pop-up popularity

Aerie, the trend setting division and darling of NYSE-traded American Eagle Outfitters, has secured a retail space at 75 Spring Street to replace its successful pop-up store across the street at 72 Spring Street.

Steve Asch of City Connections Realty represented Aerie, while Karen Bellantoni and Jackie Totolo of RKF represented the landlord.

The new space, formerly occupied by Sur La Table, is situated on the NW corner of Crosby Street and encompasses some 6,500 s/f of space with tremendous presence in the district.

Asch, who placed Aerie in its pop-up store a year ago, said that sales were brisk throughout 2017, and provided the brand with the confidence and encouragement to commit to the busy intersection on a long-term basis.

“Aerie’s presence in SoHo was a success and warmly received from day one,” said Asch. “Moving directly across the street to a great corner location augurs well for the future of the popular brand. They are going to build out a spectacular space.”

The broker also placed Aerie in a first class location on the 900 block of Lincoln Road in Miami Beach last year where sales and performance have met expectations and the introduction of its swimwear line has been encouraging.

“The brand is white hot right now and future expansion in 2018 and beyond is very much in the cards,” added Asch.

The new store in SoHo is slated to open in June of this year. “We are beyond excited to stay in SoHo and call this vibrant neighborhood our new home,” said Jen Foyle, Aerie Global Brand President.

“The AerieREAL movement continues to grow. Aerie is thrilled to begin construction for our new space at 75 Spring Street, a beautiful landmark building on the corner of Crosby and Spring Streets. This new permanent location will be across from Aerie’s incredibly successful pop-up location that closed in January.”

The store will be designed in the “market” concept and deliver special events, meet and greets and the entire collection of Aerie product.

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