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Deals & Dealmakers

222 E. BROADWAY LAUNCHES SALES ON MANHATTAN’S LOWER EAST SIDE

Optimum Asset Management, a real estate investment and development firm, announced today the launch of sales at 222 E. Broadway, a new luxury tower and renovated landmarked loft building designed by the acclaimed New York-based architectural firm SLCE Architects, with an exterior facade designed by the architectural design studio S4 Architecture, and interiors by award-winning designer Paris Forino. Currently under construction with an anticipated early 2023 occupancy, 222 E. Broadway will bring 70 unique residences and a substantial collection of indoor and outdoor amenities to Manhattan’s Lower East Side.

“Optimum Asset Management is excited to announce the launch of sales at 222 E. Broadway, unveiling our vision to bring modern design within thoughtfully laid out residences to this exciting neighborhood,” said Matthew Barry, Managing Director and Head of US Operations at Optimum Asset Management. “Designed by New York’s leading architects and designers, we believe that 222 E. Broadway represents a wonderful opportunity to call this one-of-a-kind development in the heart of the Lower East Side home.”

Located on the corner of East Broadway and Clinton Street on Manhattan’s Lower East Side, 222 E. Broadway comprises a new ground up 28-story luxury tower and renovated 11-story landmarked loft building. Inspired by the neighborhood, SLCE Architects, together with the New York-based S4 Architecture, designed 222 E. Broadway to fit seamlessly into its historic surroundings on the Lower East Side. The building’s exterior features a variety of scale, fenestration, and proportion that sets it apart from other modern facades and residential developments.

Ranging from studio to four-bedroom residences, 222 E. Broadway offers interiors of classic elegance and understated luxury. The building’s luminous Tower homes boast modern yet timeless details including open floor layouts, 7” white oak hardwood floors, and floor-to-ceiling windows that bathe each home in natural light. Each residence also features a graciously proportioned kitchen with custom fluted glass cabinetry, Italian Greystone marble countertops, and top of the line Miele appliances. Baths are accessorized with elevated details such as bespoke bronze walnut vanities with Montblanc vanity countertops, custom Waterworks fixtures, and subtle stonework throughout. In addition to spectacular views of Midtown and the Lower Manhattan skyline, as well as Brooklyn and the East River, select homes feature spacious, walk-out private terraces.

Built within the bones of the landmarked art deco Bialystoker building, 222 E. Broadway’s Lofts feature 10-foot ceilings, white oak herringbone floors, and stunning custom finishes. In addition, each residence boasts an expansive kitchen with richly patterned Calacatta counters and backsplashes, warm walnut and fluted glass upper cabinetry with spruce green interiors, and a Miele and Sub-Zero suite of appliances that add both function and beauty to the spaces. Primary baths feature elegant Calacatta marble, custom Waterworks fixtures accented with balsam green enamel, and custom lighting fixtures by Paris Forino.

Providing the ultimate lifestyle experience, 222 E. Broadway will offer 14,000 square feet of indoor and outdoor amenities designed for leisure and wellness. Residents will enjoy access to an indoor swimming pool with cabanas, 6,700-square-foot private landscaped park with children’s playground, barbecuing areas for outdoor entertaining, and meditation garden. In addition, 222 E. Broadway has a state-of-the-art fitness center with yoga studio, screening room with lounge, and indoor children’s playroom. The lobby will be attended 24 hours a day by a doorman/concierge. Residents of 222 E. Broadway will also have access to a live-in resident manager, bicycle storage, cold storage with room for fresh food and flower deliveries, and private storage available for purchase.

“When we picture the new developments that will transform the Lower East Side into a premier residential destination, 222 E. Broadway is what we envision,” said Richard Cantor, Principal of Cantor Pecorella, the building’s exclusive sales and marketing agent. “With striking modern design and a multitude of curated amenities, 222 E. Broadway offers all of the conveniences that make everyday living more enjoyable while living in one of Manhattan’s most exciting and historic neighborhoods.”

Located in the heart of the Lower East Side, 222 E. Broadway is surrounded by some of the most coveted establishments and iconic cultural destinations in Manhattan. With its wealth of New York City history and lifestyle offerings, including some of the city’s finest dining, shopping, and cultural institutions, the Lower East Side has swiftly become one of Manhattan’s most prominent living destinations.

Construction at 222 E. Broadway is nearing completion and the first closings are slated for early 2023. Residences at 222 E. Broadway start at $975,000, with sales and marketing being handled exclusively by Cantor Pecorella. For additional information or to schedule a private appointment, please visit, www.222eastbroadway.com, or contact Cantor Pecorella at info@222eastbroadway.com or call 212-970-0222.

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