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Retail

WKO introducing micro-stores for tenants, neighbors

Sage Realty Corporation, the leasing and management division of the William Kaufman Organization (WKO), is introducing a new retail amenity to its properties at 747 and 777 Third Avenue.

In partnership with Manhattan-based startup Flagship, Sage Realty has signed leases with Bridges, a re-imagined convenience store concept that will offer healthy and responsibly sourced snacks, lifestyle brands and essentials.

The stores will be located in the building lobbies

The new micro-stores, which will be the retailer’s first locations on the Third Avenue corridor, are set to open in the building’s lobby spaces later this fall and will be open to both tenants and the public.

The grab-and-go experience will also have a mobile component, as part of a building-wide application currently under development.

As purchases are made and feedback is collected, Bridges will work with the building management team to modify the menu of offerings and its services to meet the ongoing needs and changing preferences of the workforce within both locations.

Expected to be available for download in 2020, the Sage office app will serve as a tool to maximize efficiency and business operations capacity for its tenants.

From placing a favorite coffee order quicker to reserving a meeting space within the portfolio, the app seeks to create an inspiring workplace experience, equipping users with resources to extend throughout the building, outside of their office space.

Tenants across the Sage portfolio will be able to order food & beverage, make repair requests, access building and amenity spaces, and communicate with concierge, all from their mobile devices.

Later stages of the app will offer additional functionalities, such as breakout room bookings and vendor procurement, allowing employers within the building to best exercise their company culture and processes.

According to Jonathan Kaufman Iger, CEO of the William Kaufman Organization/Sage Realty Corporation, the new micro-markets will provide 747 and 777’s occupants with a modern and convenient on-site shopping & dining option conveniently located within the building.

JONATHAN IGER

“Bridges provides what consumers want and need where they are, whether it’s quick, healthy meals on-the-go, caffeine for that mid-day pick-me-up, or knick-knacks to make their office space more personal,” Iger said. “It is an amenity that will elevate the building experience for both tenants and visitors.”

The arrival of the grab-and-go stores at 747 and 777 Third Avenue also continues to build on the Bridges’s expansion throughout the New York City market.

Since its inception in 2016, Flagship builds and operates brands for the modern consumer. With the new locations, Bridges will have eight locations in the city, and plans to increase its total number of its stores to 12 by the end of the year.

Major tenants of 747 Third Avenue include Regus, ITN Networks, Toppan Merrill, and Marino PR.

777 Third Avenue is owned by WKO in partnership with The Travelers Companies, Inc. Known for its signature style trademarks such as open public areas and distinctive artwork, it features two iconic sculptures in the plaza area: the “Big Red Swing,” an interactive pop-art sculpture by artist Theodore Ceraldi and “Contrappunto,” a rotating stainless-steel sculpture at the front entrance by Brooklyn-based artist Beverly Pepper.

Major tenants at 777 Third Avenue include Hudson Bay Capital Management, LP, Starboard Value LP, Benenson Strategy Group, LLC, SEI Investments Company, and Douglas C. Lane & Associates, Inc. Retail tenants at the building include LensCrafters and HSBC Bank.

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