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Sabre sets up [solidcore] in NYC

JAYSON SIANO

[ solidcore ], the fastest growing boutique fitness company in the country, will be opening five locations in Manhattan and Brooklyn, totaling 12,733 s/f, in 2019.

The expansion is part of [solidcore]’s commitment to open 100 studios in U.S. markets by the end of 2020.

Adding to its flourishing flagship studio in Chelsea, the new locations include:

A 2,430 s/f studio at 261 Hudson St; 2,430 s/f at 31 Eas 31st St; 1,900 s/f at 94 N 3rd St, Brooklyn; 1,973 s/f at 573 9th Ave. and; a 4,000 s/f studio that is out and will be signed in the immediate future.

Jayson Siano, managing principal and CEO, and Sean Young, senior associate, of Sabre Real Estate, represented [solidcore] in the retail lease negotiations and serves as their national real estate advisor.

A twist on the popular Pilates and bootcamp style fitness methods, [solidcore] offers a 50-minute, intense, full-body workout utilizing a patented machine created specifically for the studio.

The studio, concept and machine are the creation of Anne Mahlum, an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its and CEO.

[ solidcore ] has quickly taken hold of a large piece of the nation’s boutique fitness industry.

Today, it is the fastest growing company in the sector, with 46 studios in 15 states, including D.C. and more than 100,000 clients, including the former First Lady, Michelle Obama. [solidcore] plans to operate 125 studios by the end of 2022.

Among the factors setting [solidcore] apart from other high-end work out studios is its geographical versatility. Mahlum intentionally sought out opportunities in smaller markets (like Bismarck, Pittsburgh, Madison, and Ann Arbor, for example) which are generally ignored by the “hip, cool brands.”

From Minot, North Dakota, population 47,000, to New York City, every studio is profitable.

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