Equinox, the global high-performance lifestyle brand, announced its partnership with flexible workspace provider Industrious to offer workspaces co-located with its fitness club locations.
Operating under the co-brand Industrious at Equinox, the first location will be at 35 Hudson Yards, the same location as Equinox’s 100th Fitness Club and the first-ever Equinox Hotel.
Born out of demand for an all-encompassing experience that includes opportunities to live, work, play and work out in one property, the partnership marks the launch of a new category for Equinox — and across lifestyle verticals more broadly.
“Equinox is always looking for new ways to empower our community to perform at their best and maximize their lives, so we saw an opportunity to create workspaces that are as inspiring as our clubs,” said Jeff Weinhaus, President & Chief Development Officer, Equinox.
“With so many of our members already spending significant time working in our clubs, our partnership with Industrious is truly a natural extension of our brand.”
Memberships for the flexible workspace at Hudson Yards will include access to the Industrious national network and services and amenities, as well as the option to integrate a Fitness Club membership to Equinox Hudson Yards.
Guests at Equinox Hotel can also elect to drop into the space for the duration of their stay.
Industrious was selected to be the first workspace provider for the lifestyle brand after a vetting process across the industry.
Industrious creates workspaces with hospitality-driven services and amenities.
“Equinox and Industrious share a simple philosophy: our customers deserve incredible experiences in beautiful places,” said Jamie Hodari, CEO and co-founder of Industrious.
“That’s why we’re so excited to bring Industrious at Equinox to Hudson Yards, creating an inspiring workplace experience that draws from the DNA of both brands.”
35 Hudson Yards is a 72-story mixed-use development that will include the world’s largest-ever-constructed Equinox Fitness Club, six floors of office space, the first-ever Equinox-branded hotel, a SoulCycle, and private residences.
Industrious at Equinox will occupy 44,000 s/f cross the eighth and ninth floors.
Additional Industrious at Equinox locations are expected to be announced in the future. The Hudson Yards location is set to open Q3 2019.