Brookfield Properties and Convene have announced a partnership to create a 73,000 s/f multi-use, flagship venue at Brookfield Place in Lower Manhattan.
The full-service events space will be managed by Convene’s staff of hospitality professionals as part of an effort to grow Brookfield Place as a destination for high-end cultural experiences and amenitized office complex.
Responding to the limited large-format event spaces in Lower Manhatta,n coupled with the increasing need for on-demand event space by corporate tenants, Brookfield tapped Convene to build and operate a corporate and cultural events hub.
The venue will contain two large spaces with seating for up to 500 people each – one of the largest event space offerings in the Convene portfolio – as well as several other rooms to accommodate smaller meetings and events. The space will also include a retail café.
“Brookfield Place is a destination of choice for commercial tenants and visitors thanks to its high-end design, grand public spaces, unparalleled amenities and year-round arts programming,” said Ben Brown, Executive Vice President, Brookfield Property Group. “We recognized that sophisticated event and flex meeting space was a component that would enhance the Brookfield Place experience for office tenants and visitors alike. Convene’s unique plans for this space, coupled with its exceptional hospitality services, will be a game-changer for Brookfield Place on all fronts.”
“Brookfield Properties has been an incredible partner to Convene for many years,” said Ryan Simonetti, CEO and Co-Founder, Convene. “We are thrilled to be a part of the Brookfield Place community and work closely with their impressive roster of office and retail tenants. Brookfield’s track-record in placemaking and creating integrated office and retail destinations goes hand-in-hand with Convene’s unmatched event and hospitality-focused experience. This new location will allow us to host an array of large-format events that reflect the dynamism happening at Brookfield Place and across the entire city.”
In addition to offering on-demand meeting and event services to Brookfield tenants and the local community, Convene will also offer its in-building catering program of locally-sourced food and beverages, similar to hotel room service. Convene will also partner with Arts Brookfield on Brookfield Place programming to create events attractive to local residents, businesses and visitors.
The Convene space at Brookfield Place marks Convene’s sixth location within Brookfield’s portfolio, and 30th location nationally. Last July, Convene announced it secured $152 million in a Series D funding round to fuel its global expansion and launch new service offerings. The funding round included backing from Brookfield Properties. Convene’s total equity funding to date is $260 million, making it one of the world’s most capitalized flexible office companies.