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Deals & Dealmakers

Thor welcomes Missoni to 680 Madison

Thor Equities Group has leased 3,800 s/f of retail space at 680 Madison Avenue to Missoni, company executives announced.

The high-end Italian fashion house signed a long-term deal for the ground-level space, which features 25 feet of frontage on Madison Avenue adjacent to Tom Ford.
“We are pleased to continue our successful leasing efforts at 680 Madison Avenue, which has become the most desirable address for luxury fashion brands in Manhattan,” said Joseph Sitt, Chairman of Thor Equities Group.

Running the entire length of Madison between 61st and 62nd Streets, 680 Madison Avenue encompasses 34,000 s/f of retail space owned by Thor Equities Group. Approximately 2,800 s/f remains available for lease.

In 2018, British haute couture fashion house Ralph & Russo leased 5,800 s/f of retail space in the building. Additional tenants include Tom Ford, which occupies 12,300 s/f for its flagship store, as well as luxury men’s brand Brioni and exclusive eyewear collection Morgenthal Frederics.
Built in 1951 by the Astor Estate as a hotel, 680 Madison later became the Helmsley Carlton House before being converted to a luxury residential and retail property.

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