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Deals & Dealmakers

Catering company to open new headquarters in South Bronx

Cushman & Wakefield announced that catering company, Great Performances, has secured a 40,841 s/f, 20-year lease in the newly renovated Bruckner Building at 2417 Third Avenue in Mott Haven of the South Bronx.

Great Performances will move from their current location at 304 Hudson Street in Hudson Square due to the building’s demolition to make way for Disney’s plan to build a new 1.2 million square foot headquarters. Great Performances will occupy the first and third floors, and plans to move into the space this summer.

A Cushman & Wakefield brokerage team of David Lebenstein and Debra Wollens represented the tenant in the transaction. Ownership was represented by Cushman & Wakefield’s Mitch Arkin and Omar Sozkesen and JRT Realty’s Ellen Israel and Lauren Calandriello.

Great Performances will utilize the 40,841 square foot space for cooking and its catering and events operations. Additionally, the company will allocate space for The Sylvia Center, a non-profit that helps young people and their families establish healthy eating habits by offering cooking education classes in high potential neighborhoods. The Sylvia Center will operate a coffee shop with light snacks on the first floor, adding an amenity for other tenants and neighbors.

“Great Performances’ move to the Bruckner Building is not only a terrific opportunity for their business, but also for the South Bronx,” said David Lebenstein, who leads Cushman & Wakefield’s Not-for-Profit Advisory Group. “The company will add great job opportunities in the neighborhood and offer supportive services through the non-profit The Sylvia Center, which the company helped establish 12 years ago and continues to actively support.”

“We looked in Manhattan and Queens, but found the biggest welcome sign in the South Bronx at the Bruckner Building,” stated Liz Neumark, Founder and CEO of Great Performances. “The space there will enable us to build a new state-of-the-art facility that will incorporate significant production and energy efficiencies, one that will be designed to accommodate our continued growth.  And we’re looking forward to becoming an integral part of what is a dynamic emerging neighborhood.”

Savanna and Hornig recently completed an extensive $12 million capital improvement plan for the Bruckner Building, delivering a fully renovated lobby and entrance, façade and window updates, and brand new common corridors for tenants. The 172,000 square foot, eight story building is easily accessible via the 4,5,6 subway lines and is walking distance to dining and nightlife destinations.

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