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Residential

Sothebyʼs eyes Amazon relocation business

Regional branches of Sotheby’s International Realty are teaming up to launch a new website dedicated to serving those relocating for Amazon.

The companies include Daniel Gale Sotheby’s International Realty that covers Queens and parts of Long Island, Sotheby’s International Realty operated by NRT that covers Manhattan, and TTR Sotheby’s International Realty that serves Washington D.C. and parts of Virginia. They will be collaborating to create www.MyHQHomes.com.

The website will target current and future employees of Amazon that might be considering a move to either of the recently announced HQ2 locations of Crystal City, Virginia and Long Island City, New York as well as Seattle area residents that may choose to sell or lease their local home.

A full web launch is planned for January 2019.

“Our goal is to provide an informational resource and personalized services through our exclusive network for Global Real Estate Advisors whom are resident experts in these target neighborhoods,” said Dean Jones, president and CEO of Realogics Sotheby’s International Realty.

Jones said many of his brokers have already worked with existing Amazon employees and new recruits that relocated to the Seattle area over the past several years.

Based on this experience, he predicts that most of the relocating employees surrounding HQ2 will initially prefer to rent before committing to a purchase and likewise, some local clients may decide to lease an existing home locally before committing to a more permanent move on the East Coast.

“I think we’ll be just as active with luxury lease referrals as we are with home sales,” Jones said. “We know some of these leases will evolve into home purchases a few years later.”

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