Fotografiska, the Stockholm-based, international photography museum, announced the team of architecture and design partners that are transforming the historic 281 Park Ave South building into Fotografiska New York, the museum’s first global outpost and the first major cultural institution opening in NYC in over 40 years.
Fotografiska will open in Spring 2019, and offer world-class photography exhibitions, restaurant and bar concept, and culturally eclectic event programming.
CetraRuddy is leading the design and renovation of the building, with a view to bring life to Fotografiska’s core value of inspiring a more conscious world.
Roman and Williams will conceive the interior concept for the second floor restaurant. Technology consultancy Linq will be developing a tech-enhanced, multi-sensory journey for visitors to experience throughout the space.
Higgins Quasebarth & Partners are consulting on the preservation and restoration elements of the historic property, such as the stained glass windows on the second floor and the intricate limestone and granite façade.
“We are thrilled to activate this historic landmark with Fotografiska’s vision and to give it back to the city as a space for social and cultural interactions. It’s one of those intriguing buildings that New Yorkers have always wondered: what’s behind its doors?” said Geoffrey Newman, owner, Fotografiska New York.
CetraRuddy envisions guests walking through the space with a welcoming experience that is both cerebral and sensual.
The aim is to create an integrated experience from floors one through six that inspire memorable moments, and balance the opportunity for community and conversations as well as introspection and intimacy.
“Our desire for the building is to create an environment that captures the spirit of Fotografiska and the
character of New York City,” said Nancy J. Ruddy, CetraRuddy Founding Principal. “Inspired by the juxtaposition of contemporary art with a landmark building, we’re designing a cultural venue that integrates art; food and beverage; and social engagement to encourage creativity and provide a personal yet dynamic shared experience.
“We are highlighting the heritage of the building in a subtle way so that the guests and the photography both bring the color and vibrancy.”
The six-story, 45,000 s/f historic landmark building was constructed as the Church Missions House in 1894 in an area once known as “Charity Row,” and has housed offices for various philanthropic organizations at different periods over the years.
Since their Stockholm opening in 2010, Fotografiska has established itself as a haven of innovation and free expression.