Citi Habitats and insurance technology firm Jetty have announced a strategic alliance designed to help streamline the apartment leasing process for New York City renters.
As Jetty’s first brokerage partner, Citi Habitats’ agents will promote Jetty’s suite of services to their rental clients and recommend Jetty’s products to new development owners.
Jetty services the security deposit market. For a flat fee equal to 17.5 percent of the total amount of the security deposit, Jetty will cover the payment for the tenant. It also offers property and liability protection as well as lease guarantee services.
“Our view is that we are in the hospitality business,” said Gary Malin, president of Citi Habitats.
“In endorsing Jetty, we provide both our rental clients and landlord partners increased options to help them achieve their unique goals. It’s a win-win situation for all involved.”
According to Malin, when agreeing to accept Jetty’s security deposit alternative and lease guarantor service, building owners make their property more appealing and accommodating to apartment hunters – while expanding their pool of potential tenants – all at no cost to them.
“There are many different players that interact with residents during the apartment leasing process beyond landlords and property managers,” explained Michael Rudoy, co-founder and CEO of Jetty.
“By having the real estate professionals of Citi Habitats advocate our services, we are putting Jetty into the hands of a tenant’s trusted advisor.
“Their real estate agent is the first person to which many New Yorkers turn when beginning the search for their dream home.”