Brookfield Properties has purchased seven storefronts on Bleecker Street between West 10th and 11th Streets in Greenwich Village.
Better known for owning and operating large malls and shopping centers, Brookfield sees an opportunity in the quaint Lower Manhattan neighborhood for up and coming brands, particularly those that come from an e-commerce background, to improve their exposure and customer outreach with a chic brick-and-mortar locations.
“On Bleecker Street, we have a prime opportunity to help repopulate one of New York City’s most distinct retail corridors with new, innovative brands,” Michael Goldban, Brookfield’s head of retail leasing, said.
“The architecture, energy and authenticity of Bleecker Street and the West Village make for a special and unique destination, and we are committed to embracing and capitalizing on those attributes.”
The real estate company purchased the retail components of 350, 367-369, 382-384 and 387 Bleecker Street, totaling 24,000 s/f.
Staying in line with the area’s hip vibe, Brookfield said it also will explore art and cultural opportunities at its new retail sites through Arts Brookfield, the company’s global initiative to improve communities through free art exhibits.
It also plans to raise the profile of the area’s retail offerings through its marketing and social media arms.