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Deals & Dealmakers

Aussies arrive in Manhattan market to service Vornado, Adams tenants

Australian tenant engagement company Equiem is expanding into the US market.

The company — which specialises in amenities and programming for commercial properties — will be working with Vornado Realty Trust at 90 Park Avenue and PENN 1, which is about to embark on a total lobby redevelopment.

Equiem will also continue to work with Adams & Co. at 110 West 40th Street.

Having started in Melbourne, Australia in 2011, Gabrielle McMillan, CEO of Equiem, will be relocating to New York to open Equiem’s U.S. headquarters and will be joined by a handful of community managers, head of partnerships and a client services director.

“This expansion demonstrates our continued growth into a global leader that provides a seamless and efficient service, enabling commercial landlords to unlock new value in their assets and enhance the tenant experience,” said McMillan.

“Our partnerships with Vornado and Adams are evidence that industry leaders are turning to Equiem’s platform to build stronger communities within their properties.

“Our dedicated community managers will be deployed to engage tenants of participating Vornado buildings and create a unique and vibrant culture for each office destination.”

Equiem has developed a tech platform to connect property managers and tenants, deliver services and provide tenants with an online marketplace linked to local retailers, such as dry cleaning and pharmacies.

It enables the landlord to offer a suite of content, services and events, tailored and exclusive to their tenants.

David Levy, a principal at Adams, said, “The Equiem Portal is going to change the way we communicate with our tenants. It will dramatically improve the tenant experience – this system is poised to improve tenant retention and satisfaction and help create new relationships and communities within our commercial properties.

“I can’t wait to see tenants conversing with building management and with each other through an optional tenant directory.”

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