All that glitters isn’t always gold — just ask Mark Schoenfeld at Corcoran.
Despite selling a boatload of apartments at 207 East 57th Street (pictured top) with colleague Joseph Pullen — including Oprah Winfrey’s penthouse — Schoenfeld couldn’t shift a three bedroom on the 34th floor.
The problem? The decor. “The client owned two properties with identical layouts – and the investment unit for sale didn’t show as well as his personal home due to the tenant’s incredibly bright furniture,ˮ Schoenfeld explained.
The solution? The agents showed the client’s “very aesthetically pleasing personal residenceˮ before bringing potential buyers up to show the unit for sale, giving those who toured a better feel for the potential of the unit.
The tactic worked and they closed a $3.75 million sale 34 days after listing the property at$3.795 million.
Said Schoenfeld, “Even when it’s a great building, has an excellent layout and beautiful light, if the apartment doesn’t look distinctive to potential buyers, it may not get the attention it deserves.”
800 Riverside Dr. #3A
A-Line, three bedroom, 2-bath in The Grinnell HDFC co-op in the Audubon Park Historic District. Foyer leading to grand living room and adjoining formal dining connected by original French doors. Asking price: $1,725,000. CC: $1,237. Time on the Market: 187 days. Agents: Bruce Robertson, Corcoran; Lisa Lippman, Brown Harris Stevens.
Upper East Side
240 E76th St. #7F
One-bedroom, 1-bath condop at the Eastmore. Unit features a foyer with coat closet that leads to living area with hardwood floors, triple-width window and built-in bookcases. Windowed kitchen and bright master bedroom with storage space. Building amenities include a landscaped roof deck and on-site garage. Asking Price: $785,000. CC: $1,384. Days on the Market: 5 weeks. Agents: Sheila Wyle, Corcoran and Jessica Ross, Citi Habitats.
Upper West Side
205 W89th St. #9H
Three bedroom, 3-bath Astor Court co-op with open kitchen featuring six-burner Wolf double range, wine cooler, dishwasher and SubZero fridge. Marble entry leads to living room with stone-mantled wood-burning fireplace and 10 ft. ceilings. End-to-end with the den for 50 ft. of living space. Master bedroom with walk-in closet and en suite bath. Custom built-ins, outfitted closets with auto lighting throughout. LG washer/dryer. Unit occupies the entire wing of building. Co-op has private English garden, roof terrace, playroom, doorman at two entrances. Asking price $3,500,000. CC: $3,560. Time on Market: 62 Days. Agent: Kathy Berkowitz, Rutenberg NYC.
20 W64th St. #35S
South facing, spacious and high-floor one bedroom condo in a luxury doorman building. Closet space, open kitchen with granite counter tops and stainless appliances. The building offers a health club, spa, swimming pool, and roof deck. Asking Price $1,475,000. CC: $995. Time on Market: 90 Days. Agents: Maggie Moore, Core Group Marketing; Li Hua Mai, Rutenberg NYC.
15 William St. #22E
Split two bedroom, 2-bath in modern condo. 1,300 s/f of living space and views of downtown and New York Harbor. 8 ft. double-glazed windows. Entry foyer with walk-in closet, great room with wraparound wall of windows. Open Kitchen with custom white lacquer and stainless steel cabinetry. Master bedroom suite with walk-in closet and smaller second closet. 9.8 ft. ceilings, Burmese Teak flooring , built-in home office, Asko washer/dryer, multi-zone climate control system. Amenities include penthouse lounge with wraparound landscaped terrace. Nearly 18,000 s/f of fitness and exercise space. Asking Price $1,915,000. CC: $1,460. Time on Market: 36 Days. Agents: Veronique Perrin, Rutenberg NYC; Samantha Behringer, Douglas Elliman
223 Pulaski St. #3A
New one-bedroom, 1-bath condo in a boutique building with concrete and wood-paneled exterior. Home features white oak flooring throughout and oversized windows. Kitchen with Fisher & Paykel and Bosch stainless steel appliances, ash cabinetry and Caesarstone countertops. Mosaic tile bath outfitted with modern chrome fixtures and a deep soaking tub. Unit has central A/C and video intercom system. Asking Price: $499,000. CC: $265. Days on the Market: 9 weeks. Agents: Jared Kaner, Bold New York; and Tami Wasserman, Citi Habitats.
843 Midwood Street
Two-family home with stucco façade and brick staircase leading to owner’s three bedroom, 2.5-bath triplex with private outdoor space and fully finished basement. Chef’s kitchen with quartz island, stainless steel GE appliances and Kraus faucet/sink. Master bedroom has en-suite bathroom and balcony facing the private garden. Finished basement with laundry and possibilities for recreational or storage purposes alike. Central AC and gas heating. Located on the garden floor with a separate entrance is a studio apartment for additional rental income or single-family use. Driveway and R7-1 zoning allows approximately up to 7,000 buildable square feet. Asking Price: $875,00. Time on the Market: 64 Days. Agents: Daniel Kandinov and Natalia Kaminskaya, Corcoran.