Real Estate Weekly
Image default

AYR fashion brand hopes to raise profile with UES pop-up

Cult-fashion brand AYR has signed a short-term lease at 958 Lexington Avenue.

The Worldwide Leasing Team of Faith Hope Consolo and Corey Shuster at Douglas Elliman arranged a lease for the landlord. AYR was represented by Robert K. Futterman & Associates.

“AYR is another successful retailer blending clicks to bricks. After being born exclusively as a pure-play etailer, this three-year old women’s apparel brand is a highly anticipated addition to the Upper East Side,” Consolo said.

“Building off of the success of their pop-up store downtown, AYR is positioning itself with a goal to grow and expand. The decision to evolve uptown and create the lure of a store on ‘Baby Madison’ is brilliant.”

Launched in 2014, the label is known for its simplistic approach to basics. AYR, an acronym for All Year Round, had launched a pop-up shop in SoHo last December, and has turned permanent on Lafayette Street due to its popularity.

Related posts

Iron Chef to open new Brooklyn ramen restaurant

Sabina Mollot

Levi Strauss squeezes into Empire Outlets


Popular stylist signs lease with Related in Chelsea