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City Point striving to meet expectations of new Brooklynites with unique retail blend

Brooklyn’s largest mixed-use development City Point, unveiled a re-branded website at the Las Vegas retail convention.

Showcasing the project’s new ‘BKLYN BORN’ campaign, the site explores the 1.8 million square feet of development, which includes three residential towers, and a plethora of new retailers.

City Point’s co-developers Paul Travis, of Washington Square Partners, and Christopher Conlon, of Acadia Realty Trust, gave REW an update on the retailers coming to the Downtown Brooklyn property.

Paul Travis and Chris Conlon is Las Vegas this week
Paul Travis and Chris Conlon is Las Vegas this week

“We have great anchors. We have Century 21 coming back to Brooklyn where they started to do a major store, their second largest store. Target, doing a second store in Downtown Brooklyn, speaking to the amount of traffic that exists in the neighborhood. And then Alamo Drafthouse Cinema doing their first movie theater in New York City,” said Travis, managing partner at Washington Square Partners.

Conlon, the COO of Acadia, added, “Our last opportunity to lease is really the ground floor. It’s all of our small store options. Small stores meaning from a thousand to maybe 6,000 or 8,000 s/f. That’s the last bit of leasing we have to do.

“We’ve been very patient. Prince Street Passage, our ground floor, is now completed and we will start to show that space to the retailers as they come to Brooklyn. Think of that more as fashion and interesting home furnishings. Jewelry, shoes, fashion, that’s what will show up on the ground floor. It will be a lot of names that most of us have heard of.

“But then, we expect it to be a bunch of names that maybe we haven’t heard of, international brands that want to come to Brooklyn.”

The property, which will open this summer, comes with lofty promises from Conlon.

Rendering of the new Trader Joes
Rendering of the new Trader Joes

“It’s going to meet the heavy demands of the new Brooklyn residents. The project was started almost 10 years ago and it’s evolved over its planning and, ultimately, its development and construction. One of the tricks has been to deliver something to these new Brooklyn residents that’s reflective of what they really want, and that includes shopping, of course. But it also includes a lot of food and entertainment,” he said.

Travis and Conlon made the comments during the ICSC RECon.

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