Corcoran’s new ‘Live Who You Are’ brand campaign, which features a series of portraits by Annie Leibovitz, has launched its next phase with a social media photography contest.
The on-line contest invites consumers to take a photo of themselves in their home that demonstrates ‘Live Who You Are’, the Corcoran brand philosophy and centerpiece of the new Leibovitz campaign.
A custom app on the Corcoran Facebook page will enable users to upload a photo from their phone or computer that depicts how their living environment reflects their interests and lifestyle.
The app automatically creates a layout and headline that mimics the style of the ‘Live Who You Are’ ads. The contest will run until October 12th.
The submission that best captures the spirit of the campaign will win a stay at the NoMad hotel in New York and a chance to be featured as part of the new Corcoran campaign, alongside the images created by Annie Leibovitz.
According to Christina Lowris-Panos, Corcoran’s chief marketing officer, “People’s reaction to the Annie Leibovitz campaign has been tremendous; the response extraordinary. There are enormously talented and creative people everywhere and, who knows, the contest may discover the next Annie Leibovitz!”
Corcoran’s new brand campaign launched September 2, 2014 and features 12 portraits of well-knownindividuals photographed by Annie Leibovitz in their homes throughout Manhattan, Brooklyn, the Hamptons and Palm Beach (the markets Corcoran serves).