International digital advertising and communications firm Havas has been working with TPG Architecture for more than two years to identify an appropriate space in Manhattan into which the industry leader can move its creative and media staff.
Havas recently signed a 15-year lease for 260,000 s/f, comprising seven floors of 200 Hudson Street and an additional floor at 205 Hudson Street.
The new offices will bring together over 1,100 staff from Havas Worldwide and agency groups Euro/RSCG, MPG and Arnold — currently in disparate locations throughout New York City.
Construction is scheduled to begin this summer and Havas will occupy the new space in the first quarter of 2013.
TPG’s design will integrate Havas’ creative and media staff in a progressive workplace that reflects the firm’s forward-thinking philosophy.
In addition to office areas and meeting rooms, the new space will feature an in-house, world class production facility; laboratory; theater; and cafe. TPG will also redesign the lobby at 200 Hudson and will establish Havas’ brand identity at the building’s street entry, which is visible to cars driving in and out of Manhattan via the Holland Tunnel.
“As an international leader in digital media, Havas has been very effective integrating its global communications groups. We are working closely with them to ensure that the new office supports and encourages efficient and dynamic staff interaction,” said TPG founder Jim Phillips. “Havas will benefit from shared flexibility, technolgy and the magnitude of being in one location, while preserving the integrity of each distinct agency group.”
Separately, TPG is working with a fourth Havas agency, Euro Life, on pre-lease planning for its 140,000 s/f office in Manhattan.