Aurora Capital Associates, one of New York City’s leading owners, operators, and developers of mixed-use residential and commercial properties in partnership with William Gottlieb Real Estate, today announces the launch of leasing at its highly anticipated luxury rental property, 111 Charles. Situated in the heart of Manhattan’s Greenwich Village Historic District, the property will introduce 19 beautifully designed homes that offer the incredibly rare opportunity to live in a newly constructed building in the sought-after Downtown neighborhood.
Ideally located at the corner of Hudson and Charles, 111 Charles is situated just four blocks from the Hudson River waterfront. The boutique property’s distinct facade was designed by Morris Adjmi Architects and employs a striking sculptural aesthetic to reflect the nearby river, with red brick, red mortar joints, and deeply inset casement windows that contextually nod to the surrounding historic neighborhood. The interiors of 111 Charles were designed by BKSK Architects. The West Village has long signified one of New York City’s most coveted living destinations, yet due to its rich history and landmarked buildings, ground-up new residential developments are a scarcity. The arrival of 111 Charles addresses this inventory gap and offers a modern, yet contextual living experience.
In addition to 111 Charles, Aurora Capital Associates has been active in the West Village, recently launching sales at The Keller, a neighboring new development located at 150 Barrow Street. Both properties offer the defining characteristic of newly constructed homes, although from two different vantage points; for sale versus for lease. The strategic move to create two different types of assets reflects Aurora Capital Associates’ keen understanding of the rise in the ‘rent by choice’ demographic and the increasing demand for luxury rental opportunities on par with today’s most desirable condominiums.
“A large part of Aurora’s portfolio is concentrated in the Downtown areas of Soho, Meatpacking, and the West Village, so we have a deep understanding of developing in this high-profile, yet historic area,” said Jared Epstein, Principal at Aurora Capital Associates. “We knew these two premium sites were conducive to new residential construction, and while the appetite for for-purchase homes absolutely exists in the West Village as we saw with the success of the launch at The Keller, we’ve also seen a spike in interest for condo-level, luxury rental offerings that maximize a more flexible lifestyle. It became obvious that there would be great interest in an unparalleled for-lease offering like what we’ve created at 111 Charles.”
111 Charles stands just seven stories in height and its meticulously-designed homes range from one to four bedrooms and include a spectacular duplex penthouse with private outdoor terrace. Inside the homes, white oak flooring runs throughout each residence, while double-paned, insulated windows ensure an abundance of natural light. All residences are equipped with vented washers and dryers. Kitchens have been crafted to feature both high-design as well as top-of-the-line appliances for an excellent culinary and entertaining experience. Each includes custom wood cabinetry with white lacquer finishes; Vulcan white marble countertops and backsplash; garbage disposal and seamlessly integrated refrigerator and dishwasher. Custom fluted vanities with a wood finish and marble countertops in primary bathrooms; polished Majestic white marble slab shower walls; and a honed Majestic white marble tiled floor ensure bathrooms conjure a serene, spa-like ambiance. Additional features include Kohler brushed nickel fixtures and accessories and Robern recessed medicine cabinets.
“While many City residents want a home in the West Village because of the neighborhood’s historic architecture, tree-lined streets, and understated ambiance, the lack of new, amenitized luxury properties is often a drawback,” said Clayton Orrigo, Co-Founder of The Hudson Advisory Team. “Luxury today is synonymous with these elements and renters aren’t willing to compromise. With its curated selection of amenities and beautifully designed homes, we anticipate 111 Charles will resonate strongly with the numerous individuals looking for an updated, luxury experience in this vibrant area.”
111 Charles’ thoughtful collection of amenities was designed to provide residents of all ages an opportunity to enjoy and explore the property outside of the home as well as an immediate opportunity for outdoor green space. A beautifully landscaped courtyard sits adjacent to the Resident’s Lounge and features a BBQ station, kitchen area and built-in seating. The lounge offers an indoor space ideal for relaxing or congregating with friends and includes custom millwork, a large-screen TV and kitchenette. A state-of-the-art fitness center enables residents to work out both mind and body, while a children’s playroom offers an intentionally programmed space to explore and play. Additional amenities include a 24-hour attended lobby; bicycle storage; package room with cold storage; laundry room; and private storage units available for rent.
“The luxury market for both sales and rentals in New York City is experiencing a shortage of high-quality inventory in prime areas, especially the West Village,” said Stephen Ferrara, Co-Founder of The Hudson Advisory Team. “Most of the West Village rental inventory is condos and co-ops, so newly built luxury residences are in high demand. As residents of the West Village ourselves, we’ve already seen a significant interest in 111 Charles as well as 150 Barrow and we’re confident that these exceptional homes will continue to be well received by the market.”
Manhattan’s West Village neighborhood has topped the list of New York City’s most sought living destinations for years thanks to its brownstone-dotted streets; central location; and plethora of restaurants, shops, and cultural institutions. Despite its ever-constant popularity, the area rarely experiences the arrival of ground-up new construction due to its historic roots, making 111 Charles an even more significant offering. In addition to being moments away from some of New York’s restaurant and retail favorites, the luxury rental property is located just a short walk from the Hudson River waterfront and Manhattan’s new riverfront park and beach, Gansevoort Peninsula.
Compass Development Marketing Group and The Hudson Advisory Team are the exclusive leasing and marketing firms for 111 Charles. For further information please visit 111charles.com; email info@111charles.com, or call 212-813-0111.
