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Westchester biz group rebrands ahead of major economic development push

The Westchester County Association (WCA) has completed a transition from a business membership organization to an economic development entity.

In a press release announcing a rebranding, the 70-year-old group said the move would better reflect its policy and “action-oriented identity.”

The new brand emphasizes the WCA’s heightened focus on its high-level advocacy and sets the stage for a series of major new economic development initiatives.

BILL MOONEY

William M. Mooney, Jr., president and chief executive officer of the WCA, said, “We are proud to be the only organization completely dedicated to the development and advocacy of policies that will support our members and grow Westchester’s economy. It is what we eat, sleep and breathe.”

The centerpiece of the new brand is a redesigned website to serve memebrs and connect businesses, nonprofits and municipalities with resources that support their objectives.

The website will house the WCA’s original reports, analyses, white papers and plans, including the Healthcare Advocacy Plan to control health care costs in New York, and the Land Use Development Playbook, which identifies and outlines land use policies and strategies to streamline and improve the planning, zoning and approval processes in municipalities across the county.

With its new look, including a modernized logo, the Westchester County Association said it will continue to be the region’s economic development advocacy organization, focused on developing and advancing smart-growth policies, particularly in the areas of healthcare, real estate and housing, workforce development, gigabit-speed broadband connectivity, and closing the digital divide.

The WCA represents Westchester’s foremost companies in real estate, healthcare, finance & banking, hospitality, technology and other professional services; as well as municipalities, nonprofit organizations and institutions of higher education – supporting their objectives through direct advocacy and original programming.

BILL CUDDY

“What sets the Westchester County Association apart is its ability to consistently move the needle in a way that drives economic development,” said William V. Cuddy, Jr., executive vice president at CBRE.

“From securing much-needed land use regulatory reforms to winning the support of elected officials for consequential development projects, there is not a more effective advocate for economic growth in this region than the Westchester County Association.”

Christopher B. Fisher, managing partner at Cuddy & Feder, LLP, said, “This is an opportunity for Westchester to leapfrog the entire Tri-State area through innovation and connectivity, and the WCA continues to be the organization that is leading the way through its ‘Gigabit’ initiatives.”

Since its inception in 1950, the WCA has earned a reputation for delivering results for its members and the community at large.

Its team has provided critical public testimony in support of billions of dollars of development projects, lobbied for healthcare reforms that have benefited healthcare providers and patients, and placed hundreds of Westchester residents in good jobs with leading businesses.

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