By Linda S. Alexander, President, Alexander Marketing Corp. So many ways to get the word out! Public relations used to be one of the holy triad of marketing mediums, alongside advertising and direct marketing. But today, PR is an umbrella for...
The New York Chapter of the Public Relations Society of America (PRSA-NY) recognizing the most inspiring and ambitious young talent in communications with its PRSA-NY 15 Under 35 Awards. The awards, now in their second year, acknowledge and...
By Sarah Berman, founder & president, The Berman Group Working in any competitive industry, especially one as unpredictable as real estate, you will inevitably encounter a seemingly endless stream of challenges. As the pressures of the industry...
By Filomena Fanelli, CEO/Founder, Impact PR & Communications Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that...
For more than 20 years Great Ink – one of the nation’s leading real estate public relations firms — has been focused on two things: getting “great ink” for its clients; and assembling a dedicated, stable team of outstanding professionals...