Furniture brand Lovesac will open its first retail store in the Flatiron District.
Isaacs and Company’s Trever Gallina represented Lovesac in the lease of a store at 927 Broadway.
According to Gallina, Lovesac chose the location because it is a 24-7-365 shopping destination for everyday New Yorkers with a healthy influence of tourism for brand visibility.
“We performed due diligence in Manhattan for roughly six months before the brand decided that the Flatiron District would be the best neighborhood to introduce themselves to New York City,” said Gallina.
“This particular location was one of the first stores that we walked into as a group and, despite being a bit irregular in shape, the founder of Lovesac fell in love with the space immediately.”
The store is a 2,200 s/f ground floor space with an additional 1,000 s/f at the basement level.
Cushman and Wakefield’s Molly Sandza & Steven Soutendijk represented the sublessor, Unilever. Lovesac replaces one of Unilever’s brands, Maille, which previously occupied the space.
Lovesac is a direct to consumer furniture retailer and high-end lifestyle brand whose most popular products include modular couches (sactionals) and durafoam bean bags (sacs).
Now across 30 states, Lovesac has continued an expansion through direct marketing, online exposure, and adding showrooms in highly trafficked areas that allow consumers to try products before they buy.
The Grayson Company, a retail and consumer goods consulting firm, has been assisting Lovesac in omnichannel strategy.