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What the new NYC retail landscape looks like in 2018

By Faith Hope Consolo,
Chairman, Retail Leasing and Sales Division, Douglas Elliman Real Estate

With 2018 comes the excitement of a constantly changing retail environment; focusing on new technology, groundbreaking concepts and sleek makeovers. Take a tour of what’s new, noteworthy and yet to come.

On Madison Avenue, De Grisogono jewels debuted their new store at 700 Madison Avenue. John Paul Ataker is ready for shopping at 804 Madison Avenue. J. Press haberdashery has returned to the Avenue with the opening 51 East 44th Street at the ground level of The Yale Club.

Faith Consolo

On Fifth Avenue, Vans has signed a lease for its first Fifth Avenue flagship; number 530. American designer Todd Snyder has a new pop-up shop at 108 Fifth Avenue an updated version of his original NYC space, City Gym 2.0 featuring brands collaborating with Snyder including Champion, New Balance, and PF Flyers.

In Rockefeller Center American Girl introduced its relocated Manhattan flagship featuring an expanded American Girl Salon, the signature American Girl Café and the Create Your Own Design Studio, 75 Rockefeller Plaza. Warby Parker eyewear opened at 1258 Avenue of the Americas and their other shop 185 Columbus Avenue also launched. Most exciting is iconic FAO Schwarz returning to the City in Fall 2018 at 30 Rockefeller Plaza.

On the Upper East Side, The Shoe Box creating a new location at 1277 Third Avenue. On Manhattan’s West Side, the forthcoming Hudson Yards development has announced recent additions to The Shops & Restaurants at Hudson Yards with Cartier, Van Cleef, Piaget and Neiman Marcus upping the luxury ante. Fashion brands to look forward to; AG Jeans by Adriano Goldschmied, Aritzia, Athleta, Banana Republic, Coach, Lululemon, Stuart Weitzman and Tory Burch. Expect two-story mini anchor concepts by Zara and H&M. Beauty collection; The Body Shop, Kiehl’s, Jo Malone, MAC, NYX, Origins, Sephora and Urban Decay. I anticipate even more to come with this stellar selection!

In Times Square, Levi’s moving to a two-level flagship at 1535 Broadway from number 1501. Gap Inc. has opened its largest site in the world; side-by-side Gap and Old Navy flagships at 1530 Broadway. The National Football League (NFL) and Cirque du Soleil Entertainment Group opened the 4-floor NFL Experience at W 47th St & 7th Ave.

In Soho, off-price retail chain T.J. Maxx coming to 483 Broadway between Broome and Grand Streets. Yankee Candle has launched its first experiential pop-up CandlePower by Yankee Candle, 503 Broadway. Athleisure brand Alo Yoga will be opening at 96 Spring Street. British menswear Thom Sweeney has opened its first United States shop at 362 West Broadway, its first location outside of Mayfair, London.

Squishable, a NYC-based indie toy company, has opened a pop-up shop just in time for the holidays at 430 West Broadway. Miami-based specialty retailer The Webster finally opened its much-anticipated city store at 29 Greene Street, the fifth location outside Miami after Costa Mesa, California and Houston, Texas. In partnership with The Home Depot, lifestyle magazine Domino has launched the Domino Pop-Up at 44 Mercer Street.

In Tribeca, Red Wing Heritage a new pop-up shop at 116 Franklin Street with the entire men’s and women’s collections, care products, limited edition styles, accessories, as well as the new leather goods line will be available in one shop in NYC.
In Nolita, Everlane opened their first store ever at 28 Prince Street.In the West Village, menswear brand Grayers will be opening its first freestanding pop-up store at 304 Bleecker Street.

In the Meatpacking District, Stephen F coming to 36 Little West 12th Street.On the Lower East Side, urban streetwear boutique Extra Butter, has reopened at 125 Orchard Street after an exciting redesign.

In the Financial District, California-based luxury eyewear brand Oliver Peoples has opened at Brookfield Place, 230 Vesey Street. Scotch & Soda now at 18 Fulton Street at the South Street Seaport. Nike teamed up with Foot Locker to bring Sneakeasy, a one-of-a-kind sneaker shopping experience to 30 Wall Street. Crabtree & Evelyn to Westfield World Trade Center.

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