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CBRE adds new tool to retail armory with Streetsense acquisition

CBRE has acquired a 50 percent interest in Streetsense, a firm that has build a name for helping build brands and create consumer experiences across the real estate landscape.

Founded in 2001, Streetsense helps “clients create emotional connections with their customers through insight-driven strategy and design.ˮ

With offices in both Washington, D.C. and New York, the firm has clients ranging from The Ritz-Carlton and Interbake Foods to General Growth Properties and Chef Mike Isabella.

As part of its investment, CBRE has acquired Streetsense’s retail brokerage operation, which serves clients in the greater Washington, DC. market. The firm’s 17 professionals have joined CBRE and the new brokerage business will be called Streetsense|CBRE.

“Streetsense’s focus on ‘creating brands people love and places people love to be’ will be amplified by CBRE’s powerful service offering, client base and commitment to innovation. Together, we strengthen our ability to connect with end-users across industries and geographies,” said Anthony Buono, CBRE executive managing director, Americas Retail Advisory & Transactions Services.

Brian Taff, president of Streetsense, added, “With CBRE as our partner, Streetsense is even better positioned to unlock value for brands and places and drive demand for clients.

“Our nearly 200 creative professionals will greatly benefit from CBRE’s broad range of advisory and transaction capabilities, as well as their international industry relationships. With CBRE, we have a partner that shares our vision to create transformative outcomes for our clients and their customers.”

CBRE’s consumer experience joint venture with Streetsense adds another component to the firm’s toolkit for advising clients on real estate needs amid shifts driven by e-commerce and changing consumer preferences.

Itʼs suite of retail and omnichannel advisory services now includes location analytics, store-portfolio optimization, predictive consumer analytics, supply chain services and retail project management.

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