Why REBNY launched its listing syndication service

After nearly two years of meticulous planning, the Real Estate Board of New York’s (REBNY) Residential Listing Service (RLS) launched Syndication earlier this week. A game-changing technology service for the real estate industry, Syndication allows salespersons and brokers to easily send residential real estate listings to a powerful network of hundreds of local, national, and international public real estate listing websites through one centralized feed. Syndication will streamline the simultaneous sharing of listings, dramatically enhance the visibility of listings, provide consumers with the most up-to-date and accurate information, eliminate stale listings, and consolidate data across the industry. This tool was created to empower brokers and sellers to improve their businesses, which in turn, ensures that consumers have the most options and best information when making real estate decisions.

Under the long-standing industry status quo, firms have individually sent their listings to other brokerages and public real estate listing websites through multiple feeds. This inefficient process is not only time consuming and costly, but also results in fragmented, inaccurate data. Instead of wasting time on sending out listings through a variety of channels, Syndication allows real estate salespersons and brokers to hand pick the websites they want to list on and share all their listings simultaneously. Simply pick where you want to list, and within 24 hours, it’s there at no cost.

The demand for these tactical and common sense changes exist throughout the New York City real estate landscape, and the response to Syndication’s launch has been tremendous. In just the first 24 hours of launching Syndication, we’ve had 50 firms and more than 2,300 agents join our network. As this service continues to roll out and expand, we look forward to more firms and agents signing-up, as well as partnering with additional listing websites. Our most recent new partnerships are direct feed agreements with Realtor.com and Homes.com.

At REBNY, we are driven by the purpose of providing the best possible tools and resources for New York City’s real estate community, so that businesses can thrive and consumers can make the best-informed decisions possible. We believe that Syndication will help accomplish this goal by creating a hub that enhances transparency throughout the industry. As a free service for participating RLS brokerage firms, Syndication has nothing to do with taking listings away from established websites. In fact, our goal is the exact opposite: we welcome all listing websites to join our network which will help provide more listings and better information for their consumers.

Whether it be firms, brokers, salespersons, consumers, or listing websites, Syndication is a service that will benefit every stakeholder in New York City’s real estate industry for years to come.

To learn more about Syndication, visit rebny.com.

In other REBNY News:

#REBNYOHT – REBNY Open House Thursdays: Every Thursday this August, New York City’s best available rentals, exclusively offered by REBNY residential brokerage professionals, are viewable all in one night from 5:00-8:00 p.m. Each Tuesday’s New York Post features a photo spread of each Thursday’s Open House listings. Listings are also posted on each participating firm’s website. Visit rebny.com for more information on this cross-firm initiative to help apartment seekers during the high rental season.

Shifting markets lead to changing prices. The first of our two-part Residential Breakfast Club seminar series on pricing—featuring guest speakers Trish Martin and Laura Amin of Halstead Property with Jacky Teplitzky of Douglas Elliman Real Estate—will be held on Tuesday, August 15th from 9:30 to 11:00 a.m. This free for members seminar, “Pricing to Win the Listing – How to Establish Value,” will focus on teaching agents how to gather information to successfully align it with the seller’s vision when it comes to pricing property. Register at rebny.com.

How do you get the seller on board with your marketing strategy? Join speakers Vickey Barron of The Corcoran Group and Julia Hoagland of Compass on Thursday, September 7th from 9:30 to 11:00 a.m. for our second Residential Breakfast Club seminar, “Guiding the Seller to the Perfect Price to Successfully Sell the Listing,” which will focus on delivering your pricing pitch. Register at rebny.com.

The NYC Department of Veterans’ Services is working with private sector partners to leverage and expand the resources needed to provide subsidized housing to veterans. To support this effort through REBNY’s 9th Annual Summer Donation Drive, REBNY members are encouraged to donate new or like new kitchen items including silverware, cooking utensils, pots and pans, plates, cups, cleaning essentials, and more. Donations may be dropped off at the REBNY mailroom (570 Lexington Avenue, Lower Level) through Friday, September 8th. For more information and drop off times, visit REBNY.com. To make a monetary donation, please contact Jeanne Oliver-Taylor at [email protected]

On Tuesday, September 12th from 8:15 a.m.-12:00 p.m., the New York Residential Specialists (NYRS) will host its Annual Symposium, a gathering of the NYRS and residential brokerage community at The SVA Theatre (333 West 23rd Street). The event will include three expert panel discussions featuring Leonard Steinberg, Bess Freedman, Doug Heddings, Stephen Kliegerman, Beth Fisher, Anna Zarro, and Lindsey Pollack, among more speakers to be announced. Register online at rebny.com and email Nicole Durosko at [email protected] with any questions.

Looking to jumpstart your real estate career? REBNY will be hosting a 75-hour Real Estate Salesperson Licensing Course on-site at REBNY this fall with courses on Saturdays and Sundays from September 16th to October 24th. Fee: $320 for the course and text book. Those interested in registering should email [email protected] and view the on-site course schedule.

Calling REBNY Residential Brokerage professionals! Submit your top transactions and nominate your outstanding colleagues for REBNY’s prestigious industry honors. The deadline for submissions and nominations is Friday, September 15th at 5:00 p.m. All awards will be presented at the 29th Annual Residential Brokerage Division Deal of the Year Charity & Awards Gala to be held on Thursday, October 26th from 6:00-10:30 p.m. at Metropolitan West. Visit rebny.com to download the contest rules, award application, and table/ticket reservation form. For event sponsorship opportunities, email Jeanne Oliver-Taylor at [email protected]

 

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