Arianna Huffington’s Thrive Global has leased office space at the Gural Family’s 100 Crosby Street in Soho.
Newmark Holdings co-CEOs Eric Gural and Brian Steinwurtzel said Huffington’s new venture has signed a five-year, 3,000 s/f office lease at the six-floor, 120,000 s/f building that the company renovated this year.
Donna Vogel of Newmark Grubb Knight Frank represented the ownership in the lease.
“We are delighted to welcome Thrive Global to our recently modernized office and retail building formerly known as 560 Broadway, a property that was infused with capital and has undergone a massive transformation,” said Steinwurtzel. “SoHo remains one of the premier luxury districts in Manhattan and the area immediately surrounding 100 Crosby continues to be one of the most sought-after locales in this neighborhood.”
Thrive Global’s three core components are: corporate trainings and workshops that bring the latest strategies and tools around health and well-being to organizations; a media platform that serves as the global hub for the conversation about well-being and performance with an emphasis on action; and, a commerce platform that offers a curated selection of the best technology and products for well-being. Together, the three components create an integrated behavior change platform that empowers people to make sustainable changes to their daily lives.
Newmark Holdings purchased 100 Crosby in 1986 and late last year began a major capital improvement program to reposition the building which included moving its main entrance to Crosby Street and giving Converse additional space to house its customized shoe operation. The new improvements also include a new lobby, common corridors and windows.
Built by Willam B. Astor II in 1884 as a store, Thomas Stent designed the Neo-Grec detailed façade which spans ten bays on Broadway, fourteen Bays on Prince Street and ten bays on Crosby Street.
The property is currently 98.6 percent leased with a roster of tenants that includes Dean & Deluca; Converse; photo galleries Staley-Wise Gallery and Sous Les Etoiles; The Ross Institute; PKG Group; UK-based branding company Moving Brands; skincare company Anthony Brands; and a wide range of media and tech companies, such as NowThis News, Bedrocket Media Ventures, TheDodo.com, Hollywood.com, Inform, Inc., WealthSimple and Engine Digital.