As part of a strategic initiative to ensure that its professionals are well-positioned to leverage the leading tools in real estate technology, CBRE Group Inc. hosted its first Tech Demo Day last week at its corporate office in East Brunswick, New Jersey.
During the event, representatives from 12 innovative companies in the real estate technology space had the opportunity to demonstrate products in front of the firm’s New Jersey employees.
Throughout the course of the business day, 30-minute interactive presentations were led by each of the participating companies, including CoStar, Xceligent, PivotDesk, Rifiniti, Ten-X, Floored, Fast Office, PeopleLinx, Zoom Prospector, Sky Rise, Wired Score and VTS, to provide CBRE’s employees with the background, guidance and information needed to fully leverage each platform.
“At CBRE, we’re committed to providing the best service available in the market by utilizing the tools that can make us more mobile and efficient, while allowing us to offer transparency to our clients in real time,” said Matthew Wassel, an associate with CBRE who led coordination of the event.
“Our intention for Tech Demo Day was for our brokers and staff to have the opportunity to learn more about these leading real estate-focused technology platforms that enable us to continue to provide top-of-the-market service.”
While CBRE has a range of its own proprietary tools that serve as the basis of the company’s global technology platform, the firm utilizes various third-party technology vendors that supplement its proprietary systems.
For example, VTS – a leading commercial real estate leasing and assessment management platform – has become a main means of electronic communication for many of the firm’s New Jersey brokers.
Further, CBRE has established a committee, comprised of employees in New Jersey, dedicated to ensuring the implementation of the most efficient technology practices and processes throughout its New Jersey operations, in terms of both commercial real estate-specific technology and general office technology.
The team spearheads and participates in technology pilot programs on an ongoing basis to test an array of tools that can later be implemented firm-wide in New Jersey, if proven highly successful.
“As a firm, we’re committed to growing our relationships in the technology space and implementing the ‘best of the best’ practices, which our technology committee facilitates in New Jersey,” said Jeremy Neuer, senior vice president at CBRE.
“The ways in which we offer services to our clients are quickly evolving, and we want to ensure that we are utilizing the cutting-edge programs and systems available that will most efficiently support that evolution.”