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Fashion brand LoveShackFancy takes space at 210 11th Avenue

Bertwood Realty announced the signing of a 3,100 s/f, five-year lease for LoveShackFancy at 210 Eleventh Avenue.

According to Bertrand de Soultrait, president of Bertwood Realty, “This area of midtown has transformed into a high-fashion office location. We found the perfect size on the eleventh floor, #1104, the penthouse, next to Stella McCartney’s offices.”

Former senior fashion and beauty editor of Cosmo, Rebecca Hessel Cohen, created LoveShackFancy in 2013 to offer the perfect travel wardrobe, effortless pieces women can wear from day to night, city to beach.

The brand was embraced by Gwyneth Paltrow, J Lo, and Chrissy Tiegen. Demand grew fast and LoveShackFancy is already in over 50 world-wide specialty retailers including Barneys, Saks and     Neimans. LoveShackFancy was previously at 433 West 14th, but the landlord sold the building and all tenants were forced to vacate.

“The penthouse space has great water views,” added de Soultrait. “LSF has tripled in size and we were able to find them something that works today as well as accommodates growth.” Bertwood Realty represented the tenant on this transaction, working directly with LoveShackFancy’s     founder and creative director, Rebecca Cohen.

Onbar LLC is the landlord and was represented by Audrey Novoa at MHP Real Estate Services.

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