New York-based fashion designer Jill Stuart has moved from her former Greene Street location, signing a long term lease for a new flagship store in Soho at 466 Broome Street.
Susan Penzner, Nathan Stange and Thomas Mahl, of Susan Penzner Real Estate, represented the tenant in the deal. CBC Alliance’s Steve Tarter and Catherine O’Toole represented the landlord.
The 1,100 s/f store is situated in a storied landmark building in Soho’s Cast-Iron Historic District and was designed by Belgian architect Francis D’Haene of D’Apostrophe, whose recent work includes the Dominique Lévy Gallery at 909 Madison Avenue.
The store layout takes cues from the runway, accentuating its long axis with simple, clean lined displays terminating in a Bronze mirror-clad rear wall.
Broome Street, with asking rents hovering around $300/sf, has become an attractive alternative to both long time “heart of Soho” tenants and newcomers who are finding the more traditional retail blocks cost prohibitive.
Jill Stuart joins notable tenants Isabel Marant, Jerome Dreyfuss, Sass & Bide, IRO and Kirna Zabete, who was Jill Stuart’s longtime neighbor on Greene Street.
Even such an iconic and coveted brand as Celine has taken note and opened in September just north of Broome on Wooster Street. Originally seen as a move “off the beaten track” the store will benefit from the increased energy and foot traffic along Broome Street.