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H&M leases 28,000 s/f of Times Square signage – and a store

Fashion retailer H&M has leased its mark on the city skyline.

The Durst Organization announced that H&M has a signed a 20-year lease for 42,500 s/f on three floors at the retail space at 4 Times Square. Previously leased to the ESPN Zone, the space offers over 165 feet of street frontage on the northeast corner of 42nd Street and Broadway at the entrance to Times Square.

“H&M is the premier retailer in the world and it is our pleasure to welcome them to 4 Times Square,” said Jonathan (Jody) Durst, president of The Durst Organization. “Times Square is the most dynamic 24/7 retail destination in New York City and we are proud that H&M has chosen to establish its presence at the Crossroads of the World at 4 Times Square. We look forward to many years of collaboration on this exciting new partnership.”

In addition to the retail space, the deal provides for H&M to brand the four 70’ x 70’ signs at the top of 4 Times Square as well as two commercial street level signs including a curved sign at the corner of 42nd and Broadway measuring 108’ x 42’ and a Broadway sign measuring 78’ x 60’. This combination of sign locations provides visibility for H&M from the street, from across Times Square and from around the City and the region. The roof top signs will be visible from every direction on the New York City skyline.

Robert Gibson and and Tom Citron of Cushman & Wakefield represented H&M. The Durst Organization was represented in-house by Thomas Bow.

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