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Crocs take a bite out of 34th Street

Dennis Riese, President of the Riese Organization, announces the recent lease transaction with Crocs, world leader in innovative casual footwear for men, women and children, at 152 West 34th Street. Serving as Crocs fourth location in New York City, the 13,600 s/f space includes 40 feet of frontage.

Celebrating its 10th anniversary in 2012, Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

“The space currently home to a Tad’s Steaks, Tim Hortons Café & Bake Shop and a Pizza Hut is a three-story building in a hi-trafficked shopping district, directly across the street from Macy’s Department Store and Penn Station. This location has terrific visibility, a perfect formula for retail success,” says Riese.

Crocs is taking possession of the space in spring 2013 with an expected opening in summer 2013. Crocs currently have stores in three other locations in Manhattan at 270 Columbus Avenue, 143 Spring Street and 89 South Street.

Mark Stempel, President of CityVest Realty Corp. represented the landlord and Steven Greenberg, of The Greenberg Group, Inc. represented the tenant in the transaction.

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